Sports Commercial Director

Beyond Horizon Group; Philippines; On-site; PHP 4,500,000 - 9,000,000; Full time

Job summary

Beyond Horizon Group is seeking a Commercial Director to build and lead the in-house sales team, shape the go-to-market commercial roadmap, and drive multi-year revenue targets for the joint venture in the Philippines.

You will personally lead high-stakes sponsorship negotiations, develop partnerships with national brands, and collaborate across product, content operations, finance, legal and marketing to design packages and rate cards.

Qualifications

• Minimum 8–10 years of progressive B2B sales, sponsorship, and commercial partnership leadership experience in the Philippines.
• Mandatory proven track record: negotiated and closed sponsorships with deal value USD 1,000,000 or higher.
• Minimum 5 years of people management experience, leading B2B sales or sponsorship teams.
• Deep-rooted relationships with senior marketing decision-makers at major Philippine national brands, top media buyers, and sports marketing stakeholders.
• Experience selling sponsorship packages, broadcast advertising, media rights, or large-scale brand activation campaigns for live sports properties.
• Strong financial and commercial acumen with deal structuring, pricing, revenue forecasting and ROI-focused proposals.
• Fluent written and spoken English and Tagalog with executive-level presentation and cross-cultural negotiation skills.
• Data-driven, target-oriented, able to manage long sales cycles for large-ticket sponsorships under high revenue deadlines.

Responsibilities

• Develop and execute the 3-year commercial sales & sponsorship strategy for the JV, covering PVL league, streaming platform, broadcast inventory, brand activations, athlete IP monetization and corporate partnership packages.
• Build, recruit, coach and lead the local B2B sales and partnership team; set sales quotas, commission frameworks, pipeline management workflows and performance review cycles.
• Personally lead C-level outreach, relationship development and high-stakes contract negotiations with top-tier national advertisers, media agencies, brand sponsors and enterprise partners; own large-ticket sponsorship deals.
• Collaborate with product, content operations, finance, legal and marketing to design commercial packages, rate cards, sponsorship inventory and activation deliverables.
• Own revenue forecasting, monthly sales pipeline reviews, quarterly business performance reporting and revenue risk mitigation for the JV’s commercial income streams.
• Monitor sponsorship, streaming advertising and competitor pricing trends; refine propositions to maximize yield from premium inventory.
• Drive sponsor retention and multi-year renewal strategies, building long-term strategic partnerships beyond event-level campaigns.
• Represent the JV at industry events, media forums and stakeholder meetings to raise brand profile in the Philippine sports marketplace.

Skills

B2B sales

sponsorship

commercial partnerships leadership

people management

deal structuring

pricing negotiation

revenue forecasting

cross-functional collaboration

executive outreach

English & Tagalog communication

Job description

Following our Group’s recent strategic investment in a leading sports league in the Southeast Asia region, we are looking for a Commercial Director to build, lead and scale the in‑house sales team, shape the go‑to‑market commercial roadmap, negotiate flagship sponsorship contracts, and deliver multi‑year revenue targets for the joint venture. The ideal candidate is a senior sales executive with an established network across Philippine national advertisers, media agencies and the sports marketing ecosystem.

Key Responsibilities

• Develop and execute the 3-year commercial sales & sponsorship strategy for the JV, covering PVL league, streaming platform, broadcast inventory, brand activations, athlete IP commercialization and corporate partnership packages.
• Build, recruit, coach and lead the local B2B sales and partnership team; set sales quotas, commission frameworks, pipeline management workflows and performance review cycles.
• Personally lead C-level outreach, relationship development and high‑stakes contract negotiations with top‑tier national advertisers, media agencies, brand sponsors and enterprise‑level commercial partners; own large‑ticket sponsorship deals.
• Work cross‑functionally with product, content operations, finance, legal and marketing teams to design commercial packages, rate cards, sponsorship inventory and activation deliverables.
• Own revenue forecasting, monthly sales pipeline reviews, quarterly business performance reporting and revenue risk mitigation for the JV’s commercial income streams.
• Monitor Philippine sports sponsorship, streaming advertising and competitor pricing trends, and continuously refine sales propositions to maximize yield from premium inventory.
• Drive sponsor retention and multi‑year renewal strategies, building long‑term strategic partnerships beyond one‑off event‑level campaigns.
• Represent the joint venture at key industry events, media forums and stakeholder meetings to raise brand profile in the Philippine sports media marketplace.

Qualifications

• Minimum 8–10 years of progressive B2B sales, sponsorship, and commercial partnership leadership experience in the Philippines, within sports media, broadcast TV, streaming, advertising, or large‑scale event marketing industries.

• Mandatory proven track record: Candidates must have personally negotiated and successfully closed individual commercial/sponsorship transactions with a deal value of USD 1,000,000 or higher. Candidates will be asked to provide verifiable case references during interviews.

• Minimum 5 years of people management experience, having led, built, and grown B2B sales or sponsorship teams.

• Deep‑rooted existing relationships with senior marketing decision‑makers at major Philippine national brands, top media buying agencies, and sports marketing stakeholders.

• Hands‑on experience selling sponsorship packages, broadcast advertising, media rights, or large‑scale brand activation campaigns for live sports properties.

• Strong financial and commercial acumen, with the ability to handle deal structuring, pricing negotiation, revenue forecasting, and ROI‑oriented proposal development.

• Fluent in written and spoken English and Tagalog, with executive‑level presentation and cross‑cultural negotiation skills.

• Data‑driven and target‑oriented, with the ability to work under high‑pressure revenue deadlines and manage long sales cycles for large‑ticket sponsorship agreements.

Preferred Qualifications

• Direct prior working experience with Philippine sports leagues such as PVL, PBA, UAAP, or NCAA, national broadcasters, or OTT streaming platforms.

• Existing contacts within Cignal, ABS‑CBN, GMA, or other major Philippine media groups.

• Experience launching commercial revenue streams for a new start‑up joint venture or greenfield digital media project.

• Knowledge of PPV, AVOD, pre‑roll/mid‑roll streaming ad sales, and athlete IP monetization models.