Marketing & Brand Manager

Beyond Horizon Group; Taguig; On-site; PHP 1,200,000 - 1,800,000; Full time

Job summary

Alta Sports is building a national-level ball-sports league in the Philippines and seeks a Marketing & Brand Manager to lead brand building, digital marketing, PR, fan engagement and local activations. This hands-on role requires strong ownership, local market know-how, and the ability to grow the league’s presence from social content to athletes, fans, media and offline activations.

You will own the Philippines-localized brand strategy and annual calendar, oversee social across TikTok,

Qualifications

• 5–7 years of marketing, brand management, digital marketing, media or related fields in the Philippines.
• Experience in sports, media, entertainment, streaming or consumer-facing businesses is highly preferred.
• Strong hands-on experience managing Philippine social media campaigns and local digital communities.
• Established network among local media, KOLs, influencers and content creators.
• Strong English communication skills; Tagalog proficiency is a strong advantage.
• Strong ability to develop marketing proposals, manage vendors and execute campaigns under tight timelines.
• Highly hands-on, proactive and commercially minded, with strong ownership of execution.

Responsibilities

• Develop and execute the Philippines-localized brand strategy and annual marketing calendar.
• Lead end-to-end social media operations across TikTok, Facebook, Instagram and YouTube, including content planning, campaign execution, community engagement and performance optimization.
• Build and maintain strong relationships with local sports media, journalists, KOLs, influencers and content creators.
• Lead PR activities, media outreach, press releases and local brand communications.
• Plan and execute fan events, brand activations and sports-related campaigns.
• Work closely with the Commercial team to develop and deliver sponsorship activation campaigns and marketing assets.
• Support athlete and sports IP marketing to strengthen fan awareness and engagement.
• Monitor marketing KPIs, campaign performance, competitor activities and marketing budgets.
• Manage external agencies, vendors and production partners when required.
• Prepare regular marketing performance reports and recommendations for management.

Skills

Brand management

Digital marketing

Social media

Campaign management

Vendor management

PR

Analytics

Tools

TikTok

Facebook

Instagram

YouTube

Job description

Position Overview: We are building a new national-level ball-sports league under Alta Sports, with a long-term vision to develop a strong and sustainable sports ecosystem in the Philippines.

As we build the league’s local presence, we are looking for a Marketing & Brand Manager to lead brand building, digital marketing, PR, fan engagement and event activation in the Philippine market.

This is a hands-on, high-ownership role for someone who understands how to build sports brands locally from social media and content to athletes, fans, media and offline activations.

Key Responsibilities

• Develop and execute the Philippines-localized brand strategy and annual marketing calendar.
• Lead end-to-end social media operations across TikTok, Facebook, Instagram and YouTube, including content planning, campaign execution, community engagement and performance optimization.
• Build and maintain strong relationships with local sports media, journalists, KOLs, influencers and content creators.
• Lead PR activities, media outreach, press releases and local brand communications.
• Plan and execute fan events, brand activations and sports-related campaigns.
• Work closely with the Commercial team to develop and deliver sponsorship activation campaigns and marketing assets.
• Support athlete and sports IP marketing to strengthen fan awareness and engagement.
• Monitor marketing KPIs, campaign performance, competitor activities and marketing budgets.
• Manage external agencies, vendors and production partners when required.
• Prepare regular marketing performance reports and recommendations for management.

Qualifications

• 5–7 years of experience in marketing, brand management, digital marketing, media or related fields in the Philippines.
• Experience in sports, media, entertainment, streaming or consumer-facing businesses is highly preferred.
• Strong hands-on experience managing Philippine social media campaigns and local digital communities.
• Established network among local media, KOLs, influencers and content creators.
• Strong English communication skills; Tagalog proficiency is a strong advantage.
• Strong ability to develop marketing proposals, manage vendors and execute campaigns under tight timelines.
• Highly hands-on, proactive and commercially minded, with strong ownership of execution.

Preferred Qualifications

• Experience in athlete IP marketing, sports content or fan community development.
• Candidates with strong existing local sports, media, influencer or offline event networks in the Philippines will be given priority.