Social Media Specialist

Outsourcey; Taguig; Hybrid; PHP 334,800 - 558,000; Full time

Job summary

A leading outsourcing company in Taguig is seeking a Social Media Specialist to develop and manage the company's social media strategy. The ideal candidate will engage with followers, create content across platforms, and analyze campaign performance. Strong communication skills, creativity, and a deep understanding of social media trends are essential for this role. The company offers a dynamic work environment, encouraging creativity and collaboration in driving brand awareness and improving marketing efforts.

Qualifications

• Proven experience as a Social Media Specialist or similar role.
• Familiarity with web design and publishing.
• Experience in graphic design and video editing.

Responsibilities

• Develop, implement, and manage the company's social media strategy.
• Create and manage content for various social media platforms.
• Engage with followers and foster a sense of community.
• Analyze social media campaigns and report on metrics.
• Identify and build relationships with influencers.

Skills

Excellent knowledge of social media platforms

Understanding of SEO and web traffic metrics

Experience with social media analytics tools

Strong written and verbal communication

Creative mindset and attention to detail

Education

Bachelor's degree in Marketing, Communications, or a related field

Tools

Hootsuite

Sprout Social

Job description

A Social Media Specialist is responsible for planning, implementing, and monitoring the company's social media strategy to increase brand awareness, improve marketing efforts, and increase client sales and talent pool. This role requires creativity, strong communication skills, and a deep understanding of social media platforms and trends.

Responsibilities

• Develop, implement, and manage the company's social media strategy.
• Define the most important social media KPIs.
• Stay up-to-date with the latest social media best practices and technologies.
• Collaborate with marketing, sales, and product development teams.
• Content Creation: Create and manage content for various social media platforms (Facebook, Twitter, Instagram, LinkedIn, etc.). Write, edit, and publish engaging posts, videos, and stories. Design and implement social media campaigns.
• Community Management: Engage with followers and respond to comments and messages on time. Foster a sense of community around the brand. Monitor and report on feedback and online reviews.
• Analytics and Reporting: Analyze social media campaigns with tracking systems to gather visitor data and determine efficacy and areas for social media campaign improvement. Report on social media metrics and ROI. Use data to adjust and improve social media strategy.
• Brand Advocacy: Positively promote the Outsourcey's services to clients and talents. Ensure brand consistency in social media messages by working with various company departments.
• Collaborations and Partnerships: Identify and build relationships with influencers and industry experts. Collaborate with other brands and organizations to create mutually beneficial partnerships.

Requirements

Education: Bachelor's degree in Marketing, Communications, or a related field.

Experience: Proven experience as a Social Media Specialist or similar role.

Skills

• Excellent knowledge of Facebook, Twitter, LinkedIn, Pinterest, Instagram, Google+, and other social media platforms.
• Understanding of SEO and web traffic metrics.
• Experience with social media analytics and monitoring tools (e.g., Hootsuite, Sprout Social).
• Excellent multitasking and analytical skills.
• Strong written and verbal communication skills.
• Creative mindset and a keen eye for detail.

Preferred Qualifications

• Familiarity with web design and publishing.
• Good understanding of social media KPIs.
• Knowledge of online marketing channels.
• Experience in graphic design and video editing.
• Remote work with occasional need to work onsite marketing content and materials.