Social Media Specialist

oCommerce; Hinoba-an; On-site; PHP 595,000 - 992,000; Full time

Benefits offered by this job

Competitive salary with incentives

Modern Mumbai office

Paid time off and holidays

Collaborative culture

Job summary

oCommerce is seeking a Social Media Specialist to bring brands to life across social channels from our Mumbai office. You will craft platform-native captions, plan calendars around launches, and engage with audiences to grow communities for U.S.-based consumer brands.

You will work with designers, video editors, and ecommerce teams to deliver engaging, trend-informed content while maintaining authentic brand voices. A strong English background and 5+ years of experience are essential.

Qualifications

• 5+ years of professional social media management experience.
• Experience managing social media for U.S. or other English-speaking consumer brands is strongly preferred.
• Exceptional written English with native-level grammar, spelling, and tone.
• Deep understanding of Instagram, TikTok, Facebook, Pinterest, LinkedIn, and emerging platforms.
• Strong understanding of U.S. internet culture, humor, slang, seasonal events, and consumer behavior.
• Experience using scheduling and analytics platforms such as Sprout Social, or Planoly.
• Ability to interpret engagement metrics and optimize content performance.
• Strong organizational skills with the ability to manage multiple brands simultaneously.
• Experience working alongside creative teams to produce social-first content.
• Bachelor's degree in Marketing, Communications, or a related field is preferred.

Responsibilities

• Manage day-to-day social media presence across multiple U.S.-based brands.
• Plan, schedule, and publish content across Instagram, TikTok, Facebook, Pinterest, LinkedIn.
• Write engaging captions reflecting each brand's voice.
• Stay ahead of U.S. social media trends and cultural conversations.
• Collaborate with designers and video editors to produce social-first content.
• Develop monthly content calendars aligned with launches and campaigns.
• Engage with customers through comments, messages, and community management.
• Monitor performance metrics and identify opportunities to improve reach and growth.
• Research competitors and emerging trends to keep brands ahead.
• Coordinate influencer content, user-generated content, and community initiatives.
• Maintain consistent brand voice across interactions.
• Use AI tools to improve ideation and workflow while keeping authentic communication.

Skills

Social media management

English copywriting

Platform knowledge

Analytics

Content planning

Brand voice

Collaboration with creative teams

Campaign planning

Education

Bachelor's degree in Marketing

Tools

Sprout Social

Planoly

Job description

Social Media Specialist

Bring our brands to life through social media by creating culturally relevant, trend-aware content that resonates with U.S. audiences and builds engaged communities.

Key Responsibilities

• Manage the day-to-day social media presence across multiple U.S.-based consumer brands.
• Plan, schedule, and publish content across Instagram, TikTok, Facebook, Pinterest, LinkedIn, and emerging platforms.
• Write engaging, platform-native captions that reflect each brand's unique voice.
• Stay ahead of U.S. social media trends, memes, seasonal moments, and cultural conversations.
• Collaborate with designers and video editors to produce engaging social-first content.
• Develop monthly content calendars aligned with product launches and marketing campaigns.
• Engage with customers through comments, messages, and community management.
• Monitor performance metrics and identify opportunities to improve reach, engagement, and follower growth.
• Research competitors and emerging social trends to keep our brands ahead of the market.
• Coordinate influencer content, user-generated content, and community initiatives.
• Maintain consistent brand voice across every customer interaction.
• Use AI tools responsibly to improve ideation and workflow efficiency while maintaining authentic brand communication.

Qualifications & Skills

• 5+ years of professional social media management experience.
• Experience managing social media for U.S. or other English-speaking consumer brands is strongly preferred.
• Exceptional written English with native-level grammar, spelling, and tone.
• Deep understanding of Instagram, TikTok, Facebook, Pinterest, LinkedIn, and emerging social platforms.
• Strong understanding of U.S. internet culture, humor, slang, seasonal events, and consumer behavior.
• Experience using scheduling and analytics platforms such as Sprout Social, or Planoly.
• Ability to interpret engagement metrics and optimize content performance.
• Strong organizational skills with the ability to manage multiple brands simultaneously.
• Experience working alongside creative teams to produce social-first content.
• Bachelor's degree in Marketing, Communications, or a related field is preferred.

What we're looking for

• Someone who is genuinely immersed in American culture, not just social media.
• A person who instinctively knows the difference between how a 25-year-old in Los Angeles, a mom in Texas, and a business owner in New York communicate online.
• Exceptional copywriting skills with the ability to adapt to completely different brand personalities.
• Naturally curious about trends—but understands the difference between chasing trends and building a brand.
• Highly organized and capable of managing multiple content calendars at once.
• Strong creative instincts balanced with data-driven decision making.
• Ownership mentality—you think like a brand builder, not a content scheduler.
• Comfortable giving and receiving creative feedback.
• Passionate about storytelling, community building, and creating content people actually want to engage with.
• Excited to collaborate in an in-person, high-performance creative environment.

What we offer

• Opportunity to manage social media for a portfolio of growing international consumer brands.
• Work alongside designers, marketers, photographers, developers, and ecommerce specialists in one collaborative office.
• Direct involvement in major product launches, influencer partnerships, and brand campaigns.
• Access to modern creative tools, AI-powered workflows, and professional development opportunities.
• Competitive salary with performance-based incentives.
• Clear opportunities for career growth into senior social media and brand marketing leadership.
• Modern office located in Mumbai.
• Paid time off and company-recognized holidays.
• A collaborative culture built around ownership, creativity, and continuous improvement.

Our hiring process

• Submit your application, resume, and examples of social media accounts you've managed.
• Introductory interview with our recruiting team.
• Social strategy interview focused on brand voice, U.S. culture, content planning, and platform knowledge.
• Practical assessment where you'll develop a one-week social content plan for one of our brands, including captions, content ideas, posting cadence, and community engagement recommendations.
• Final interview with executive leadership.
• Reference checks.
• Offer and onboarding.