Social Media & SEM Specialist

REED ELSEVIER SHARED SERVICES (PHILIPPINES) INC.; Quezon City; Sur place; PHP 400 000 - 650 000; Plein temps

Résumé du poste

REED ELSEVIER SHARED SERVICES (PHILIPPINES) INC. is seeking a social media professional to develop and manage strategies across multiple platforms, create compelling content, and engage audiences while staying within brand guidelines.

You will plan and optimize paid campaigns, collaborate with designers, and report on performance metrics to improve reach and ROI. A Bachelor's degree and 2–4 years of experience are required.

Qualifications

• Bachelor’s degree in marketing, communications, digital media, or related field.
• 2–4 years hands-on social media marketing experience across platforms.
• Experience in B2C and/or B2B brands and strong storytelling ability.
• Knowledge of SEO/SEM integration and paid social advertising.

Responsabilités

• Develop, implement, and manage social media strategies across platforms.
• Create, curate, and schedule content aligned with brand voice and campaigns.
• Monitor engagement and respond to audiences to grow community.
• Plan and execute paid social campaigns with budgets and A/B tests.
• Collaborate with designers to produce assets and track KPIs.

Connaissances

Social media marketing

Content creation

Analytics

Paid social advertising

A/B testing

Storytelling

Team collaboration

Formation

Bachelor’s degree in Marketing/Communications/Digital Media

Outils

Meta Business Suite

Sprout Social

Hootsuite

Sprinklr

Buffer

Google Analytics

Canva

Adobe Creative Suite

CapCut

Description du poste

Supports Regulatory Compliance in managing corporate social channels, executing paid advertising campaigns, and driving engagement aligned with RELX brand standards.

Key Responsibilities:

• Develop, implement, and manage social media strategies across [platforms: Facebook, Instagram, X/Twitter, LinkedIn, TikTok, YouTube, Pinterest, Threads, etc.].

• Create, curate, and schedule compelling content (copy, visuals, video) aligned with brand voice and campaigns.

• Monitor, respond to, and engage with audiences to foster community and brand loyalty.

• Stay current with social media trends, platform updates, and best practices; propose innovative ideas and experiments.

• Manage social media calendars, stay within brand guidelines, and ensure timely content delivery.

• Plan, build, and execute paid social campaigns (ad copy, targeting, budgets, A/B testing) and optimize for performance.

• Manage campaign budgets, bidding strategies, and audience targeting

• Track, analyze, and report on KPIs (reach, engagement, clicks, conversions, follower growth, ROI) with actionable insights.

• Monitor and improve Quality Score, CTR, CPA, and ROAS

• Implement and optimize remarketing and audience segmentation strategies

• Identify opportunities to scale high performing campaigns

• Troubleshoot campaign performance issues proactively

• Work in conjunction w/ Digital Team to manage SEM campaigns driving web traffic.

• Collaborate with designers and creators to produce high-quality assets (graphics, short videos, stories, reels, carousels).

• Support social listening and competitive analysis to inform strategy.

• Coordinate with PR, customer service, and product teams for crisis management and timely responses.

• Monitor compliance with platform policies and legal considerations (disclosures, copyright).

Qualifications:

• Bachelor’s degree in marketing, communications, digital media, or a related field (or equivalent experience).

• 2–4 years of hands‑on social media marketing experience.

• Demonstrated success managing social accounts and campaigns across multiple platforms.

• Experience in B2C and/or B2B brands.

• Knowledge of SEO, SEM, and content marketing integration.

• Familiarity with paid social advertising (Facebook/Instagram Ads, LinkedIn Ads, TikTok Ads) and A/B testing.

• Strong written and visual storytelling skills with a keen eye for detail.

Technical Requirements:

• Proficiency with social media management and analytics tools (e.g., Meta Business Suite, Sprout Social, Hootsuite, Sprinklr, Buffer; Google Analytics is a plus).

• Experience with basic graphic design and video editing tools (e.g., Canva, Adobe Creative Suite, CapCut).

• Post campaign analysis

• SEM / SEO insights