Social Media Coordinator

GH Premier Review Center Inc.; Manila; Hybrid; PHP 279.000 - 502.000; Vollzeit

Zusammenfassung

GH Premier Review Center Inc. is seeking a Social Media Coordinator to manage our social media presence, create engaging digital content, and run campaigns that boost brand awareness and lead generation.

You will handle Meta Ads campaigns, monitor performance with CPL, CTR, and ROAS, develop content calendars, and collaborate with teams on messaging, visuals, and strategy to optimize results.

Qualifikationen

• Bachelor's degree in Marketing, Communications, Advertising, Multimedia Arts or related field.
• At least 2 years in social media management, digital marketing or online advertising.
• Hands-on experience with Meta Ads Manager and lead generation campaigns.
• Knowledge of Facebook/Instagram advertising, targeting, setup and optimization.
• Experience in lead generation, lead tracking, and digital campaign management.
• Strong copywriting, communication and analytical skills.

Aufgaben

• Manage and maintain the company's social media accounts (Facebook, Instagram, LinkedIn, etc.).
• Develop and implement content calendars with graphics, captions, reels, and videos.
• Plan, launch, and manage paid campaigns via Meta Ads Manager.
• Execute lead generation campaigns to attract qualified prospects.
• Develop audience targeting, manage budgets, and optimize campaigns for leads and conversions.
• Monitor metrics like reach, impressions, engagement, CPL, CTR and ROAS.
• Conduct audience research, competitor analysis and A/B testing.
• Monitor inquiries and ensure timely lead coordination and responses.
• Prepare regular performance reports and recommend improvements.
• Stay updated on social media trends and platform developments.

Kenntnisse

Meta Ads Manager

Facebook advertising

Instagram advertising

Lead generation

Copywriting

Analytics

Time management

Ausbildung

Bachelor's degree in Marketing / Communications / Advertising

Tools

Meta Ads Manager

Jobbeschreibung

Social Media Coordinator

Job Summary

The Social Media Coordinator will manage the company's social media platforms, create engaging digital content, and execute digital marketing campaigns focused on brand awareness, audience engagement, and lead generation. The role will handle Meta Ads campaigns, monitor advertising performance, generate qualified leads, and implement strategies to improve the company's online presence and marketing results.

Key Responsibilities

• Manage and maintain the company's social media accounts, including Facebook, Instagram, LinkedIn, and other relevant platforms.

• Develop and implement social media content calendars, including graphics, captions, promotional materials, reels, and short-form videos.

• Plan, create, launch, and manage paid advertising campaigns through Meta Ads Manager.

• Execute lead generation campaigns to attract potential clients and qualified prospects through social media platforms.

• Develop audience targeting strategies, manage advertising budgets, and optimize campaigns to improve lead quality and conversion rates.

• Monitor campaign performance using metrics such as reach, impressions, engagement, cost per lead (CPL), click-through rate (CTR), and return on ad spend (ROAS).

• Conduct audience research, competitor analysis, and A/B testing to improve advertising effectiveness.

• Monitor social media inquiries, comments, and messages and ensure timely responses and proper lead coordination.

• Prepare regular social media and advertising performance reports and recommend improvements.

• Stay updated on social media trends, digital marketing strategies, and platform developments.

Qualifications

• Bachelor's degree in Marketing, Communications, Advertising, Multimedia Arts, or any related field.

• At least 2 years of experience in social media management, digital marketing, or online advertising.

• Hands-on experience in Meta Ads Manager, particularly lead generation campaigns.

• Knowledge of Facebook and Instagram advertising, audience targeting, campaign setup, and optimization.

• Experience in lead generation, lead tracking, and digital campaign management.

• Knowledge of digital advertising metrics.

• Strong copywriting, communication, and analytical skills.

• Creative, organized, and detail-oriented, with the ability to manage multiple campaigns and deadlines.

• A portfolio of previous social media campaigns or advertising projects is an advantage.