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Private Advertiser is seeking a Social Media Manager to oversee social accounts across Facebook, Instagram, and TikTok for multiple brands and client accounts. You will manage content calendars, publishing schedules, and paid campaigns using Meta Ads Manager.
You will analyze performance, optimize campaigns based on ROAS, CPA, CPL, and other KPIs, and translate data into actionable next steps. Collaboration with designers and content creators is essential.
We are looking for a Social Media Manager who can manage social media accounts, paid campaigns, and performance analytics for multiple brands and client accounts.
This role is ideal for someone who understands both the creative and performance side of social media and can use data to determine what to improve, scale, test, or change.
Manage social media accounts across Facebook, Instagram, and TikTok
Develop and maintain content calendars and publishing schedules
Manage paid campaigns through Meta Ads Manager
Build audiences, allocate budgets, and conduct campaign and creative testing
Monitor and optimize campaigns based on ROAS, CPA, CPL, conversions, and other relevant KPIs
Analyze content performance including hooks, formats, retention, engagement, and conversion
Prepare clear performance reports and recommendations
Translate campaign data into actionable next steps
Collaborate with designers, content creators, and other team members using performance insights
Stay updated on social media platform, advertising, and algorithm changes
Use AI tools to improve analysis, reporting, ideation, and workflow efficiency
Bachelor’s degree in Marketing, Advertising, Communications, Business Administration, Digital Marketing, Multimedia, or a related field
2-4 years of hands-on social media management experience for brands or within an agency
Actual experience managing live campaigns and advertising budgets through Meta Ads Manager
Strong understanding of paid social media and performance marketing
Strong analytical skills and confidence working with dashboards and spreadsheets
Good understanding of Facebook, Instagram, and TikTok content performance
Able to discuss campaigns personally managed, including objectives, budgets, KPIs, optimization decisions, and results
Comfortable using AI tools as part of daily work
Strong written English communication skills
Based in the Philippines
Experience in any of the following is an advantage:
TikTok Ads
Google Ads
E-commerce
Live selling or social commerce
Reporting or workflow automation
We are looking for someone who is:
Data-driven and comfortable making decisions based on results
Resourceful and self-learning
Accountable for outcomes
Organized and able to manage multiple priorities
Proactive and ownership-driven
Collaborative and professional
Serious about continuously improving their craft
Comfortable using AI as a productivity and decision-support tool