Social Media Lead – LinkedIn & YouTube

MicroSourcing; Manila; On-site; PHP 600,000 - 900,000; Full time

Benefits offered by this job

Healthcare on day one

Dependent coverage

Paid time off

Performance bonuses

Career growth

Company events

Flexible schedule

Inclusive culture

Job summary

MicroSourcing is seeking a Social Media Lead for LinkedIn and YouTube to execute and optimize B2B campaigns. The role involves managing a robust content calendar, monitoring performance, and collaborating with Design, Content, Event, and Product Marketing teams to source and adapt content for maximum reach.

The ideal candidate will manage employee advocacy initiatives, analyze KPIs, and demonstrate strong communication skills in a fast-paced, remote environment.

Qualifications

• Experience managing B2B social media programs, especially LinkedIn and YouTube.
• Strong content calendar planning and execution.
• Proven ability to analyze performance data and derive insights.
• Excellent written and verbal communication skills.
• Experience with employee advocacy programs is a plus.

Responsibilities

• Post, monitor, and respond across all designated social channels.
• Develop and manage a comprehensive social media content calendar.
• Use Sprout Social for scheduling, monitoring, and reporting.
• Analyze analytics and KPIs to measure performance and inform strategy.
• Collaborate with Design, Content, Event, and Product Marketing teams.
• Lead the employee advocacy program to boost engagement and reach.

Skills

LinkedIn marketing

YouTube marketing

Social media strategy

Content calendar management

Sprout Social

Analytics & KPIs

B2B experience

Team collaboration

Tools

Sprout Social

Job description

Social Media Lead – LinkedIn & YouTube

Work setup & shift: WFH and Night shift

Location: Metro Manila, Philippines – Full‑Time, Remote.

Benefits

• Competitive Rewards: Enjoy above‑market compensation, healthcare coverage on day one, plus one or more dependents, paid time‑off with cash conversion, group life insurance, and performance bonuses
• A Collaborative Spirit: Contribute to a positive and engaging work environment by participating in company‑sponsored events and activities.
• Work‑Life Harmony: Enjoy the balance between work and life that suits you with flexible work arrangements.
• Career Growth: Take advantage of opportunities for continuous learning and career advancement.
• Inclusive Teamwork: Be part of a team that celebrates diversity and fosters an inclusive culture.

Your Role

• Posting, monitoring, and responding across all designated social media channels.
• Developing, managing, and executing a comprehensive social media content calendar.
• Using tools like Sprout Social for scheduling, monitoring, and reporting.
• Analyzing and reporting on social media analytics (KPIs, metrics) to measure performance and inform strategy.
• Partnering closely with the Design, Content, Event, and Product Marketing teams to source, create, and adapt content.
• Managing and running the employee advocacy program to boost employee engagement and reach on social media.

What You Need

• Strong understanding of B2B social media best practices, particularly on LinkedIn and YouTube + X/Twitter, Instagram/Threads
• Proven ability to execute social media strategy and manage content calendars.
• Experience with social media management tools (e.g., Sprout Social).
• Excellent written and verbal communication skills.
• Analytical skills to interpret performance data and generate insights.

Competencies / Personality Traits

• Highly collaborative and a strong team player.
• Detail‑oriented and organized.
• Proactive and self‑motivated.
• Creative thinking for content adaptation.

Prior Experience

• Prior experience in social media management, within a B2B or technology/SaaS environment. Experience managing an employee advocacy program is a plus.