Social Media Director

I&I Automotive Modifications; Quezon City; On-site; PHP 900,000 - 1,500,000; Full time

Job summary

I&I Automotive Modifications is seeking an experienced Social Media Director who speaks "car" fluently to lead strategy, planning, and daily content across all channels.

You will bridge our Creative Team and automotive audience, owning the content calendar, posting, and light BTS content while driving engagement and measuring performance across platforms.

Qualifications

• Automotive obsession and deep knowledge of cars is mandatory.
• 2+ years managing social platforms and digital campaigns.
• Eye for visuals; can direct shoots and spot trending sounds.
• Efficient, organized, tech-savvy and fast-paced.

Responsibilities

• Strategic Planning: Develop and manage the content calendar across all platforms.
• Collaboration: Brief and plan high-end campaigns with the Creative Team.
• Content Distribution: Post, caption write, and engage with the community.
• Performance: Track KPIs, analyze performance, and report to ownership.

Skills

Automotive knowledge

Social media strategy

Content planning

Campaign analytics

Job description

About the Role

We aren't looking for a generalist. We need an experienced Social Media Director who speaks "car" fluently.

You will be the bridge between our high-end Creative Team and our audience. Your focus is strategy, planning, and execution. While our Creatives handle the heavy production, you will own the calendar, the posting, and the "raw" daily content that keeps our community engaged.

What You'll Do

• Strategic Planning: Develop and manage the content calendar across all platforms.

  • Develop and execute marketing strategies for:

    • I&I Automotive Modifications (main brand)

    • All partner and carried brands

    • Future in-house brands

• Collaboration: Partner with our Creative Team to brief and plan high-end campaigns.

  • Plan and execute marketing campaigns:

    • Product and service launches

    • Builds and special projects

    • Events and brand collaborations

• Content Distribution: Handle the actual posting, caption writing, and community engagement.

  • Manage community engagement:

    • Comments

    • DMs

    • Audience interaction

  • Strengthen I&I's presence in the automotive enthusiast community

  • Ensure the brand feels active, real, and approachable

• "Light" Content: Capture and post authentic BTS, Stories, and Reels that require minimal editing.

  • Capture and manage:

    • Raw, behind-the-scenes shop content

    • Build progress and installs

    • Events, activations, and collaborations

• Performance: Track what works and pivot strategy to keep our brand at the center of car culture.

  • Set and track KPIs across platforms:

    • Reach and engagement

    • Follower growth

    • Inquiries and leads

  • Analyze performance and optimize content and campaigns

  • Provide regular performance reports to ownership

What You Bring

• Automotive Obsession: Deep, technical knowledge of cars and parts is mandatory.

• Marketing Experience: 2+ years managing social platforms and digital campaigns.

• The "Eye": You know what looks good. You can direct a shoot and spot a trending sound before it hits the mainstream.

• Efficiency: You are organized, tech-savvy, and ready to move at the speed of social media.