Social Media Content Creator

SmartRecruiters, Inc.; Manila; On-site; PHP 700,000 - 1,200,000; Full time

Job summary

SmartRecruiters, Inc. is seeking an experienced Social Media Content Creator to develop and execute high-impact social content across Instagram, TikTok, Facebook, YouTube and more.

You will craft short-form videos, copy, and visuals that resonate with consumer trends while managing content calendars and collaborating with creators and internal teams. You will independently shoot, edit, and publish content, evaluate emerging trends, and translate brand strategies into culturally relevant content

Qualifications

• Deep specialization in social media content creation and digital storytelling
• 8+ years hands-on experience creating content for social media, preferably in FMCG or consumer brands
• Verifiable record of substantive creative work across social platforms and formats
• Ability to independently develop ideas from concept through production, editing, and publishing
• Advanced understanding of Instagram Reels, TikTok, memes, internet culture, and viral formats

Responsibilities

• Develop and execute original social media content across Instagram, TikTok, Facebook, YouTube, and other platforms
• Conceptualize content ideas aligned with brand campaigns, product launches, cultural moments, and consumer trends
• Create short-form videos, photography, copy, Reels, memes, recipes, DIY content, ASMR, trend-led content, and other social-first formats
• Develop and manage content calendars aligning output with brand and marketing objectives
• Independently shoot, edit, and publish quick-turn social content with high production standards
• Evaluate emerging social trends and platform developments to identify brand-relevant opportunities
• Translate brand strategies into culturally relevant, platform-native creative
• Adapt content concepts and tone across different social platforms
• Collaborate with internal teams, agencies, influencers, and external partners
• Review and assess content for quality, alignment, and audience relevance
• Use performance insights to iterate, optimize, and improve content
• Ensure all published content reflects brand guidelines, visual identity, and tone of voice
• Highly Preferred: portfolio of high-performing Reels, TikToks, campaigns

Skills

Social media content creation

Digital storytelling

Platform-native creative

Independent production

Tools

CapCut

Adobe Premiere Rush

InShot

Canva

Job description

An enterprise client is seeking an experienced Social Media Content Creator to support the development and execution of high-impact digital content across social platforms. The selected candidate will apply advanced content creation, storytelling, visual, and social media expertise to build engaging brand experiences, strengthen consumer connection, and drive measurable engagement.

The role requires a strong understanding of consumer culture, social trends, short-form content, brand storytelling, and the fast-moving FMCG environment.

Job Description

Develop and execute original social media content across Instagram, TikTok, Facebook, YouTube, and other relevant platforms

Conceptualize content ideas aligned with brand campaigns, product launches, cultural moments, and consumer trends

Create short-form videos, photography, copy, Reels, memes, recipes, DIY content, ASMR, trend-led content, and other social-first formats

Develop and manage content calendars that align creative output with broader brand and marketing objectives

Independently shoot, edit, and publish quick-turn social content while maintaining high creative and production standards

Evaluate emerging social trends, viral formats, platform developments, and internet culture to identify opportunities for brand-relevant content

Translate brand strategies and campaign objectives into culturally relevant, engaging, and platform-native creative

Adapt content concepts, visual styles, storytelling techniques, and tone of voice across different social platforms

Collaborate with internal marketing teams, creative agencies, influencers, creators, photographers, and other external partners

Review and assess social content for creative quality, brand alignment, visual consistency, audience relevance, and platform suitability

Use performance insights and audience feedback to iterate, optimize, and improve content

Ensure all published content consistently reflects established brand guidelines, visual identity, and tone of voice

Qualifications

Deep specialization in social media content creation, digital storytelling, and social-first creative production, rather than broad general marketing knowledge

Minimum 8 years of hands-on professional experience creating content for social media, preferably within FMCG, consumer brands, retail, food & beverage, lifestyle, beauty, or other consumer-facing industries

Verifiable record of substantive creative work across social platforms, including short-form video, photography, copywriting, campaign content, or other digital content formats

Demonstrated ability to independently develop an idea from concept through production, editing, publishing, and iteration

Advanced understanding of Instagram Reels, TikTok, memes, internet culture, viral content, and emerging social formats

Strong practical experience with short-form video creation and editing tools such as CapCut, Adobe Premiere Rush, InShot, Canva, or equivalent platforms

Strong visual judgment and demonstrated ability to apply principles of aesthetics, design, composition, pacing, and storytelling

Proven ability to work within established brand guidelines while adapting tone, creative execution, and storytelling to different platforms

Strong understanding of consumer behavior and the ability to translate cultural and social trends into commercially relevant brand content

Excellent written and verbal communication skills, with the ability to articulate creative rationale and collaborate effectively with cross-functional teams

Ability to work independently in a fast-paced environment, manage multiple priorities, and deliver high-quality content under tight timelines

Current or recent experience working directly in social media content creation, digital creative production, or a closely related professional discipline

Verifiable portfolio demonstrating substantial and relevant social media content work

Highly Preferred Candidates

Extensive experience creating content for FMCG or major consumer brands

A strong portfolio of high-performing Reels, TikToks, social campaigns, branded content, or other short-form digital work

Demonstrated ability to identify emerging trends early and translate them into brand-safe, culturally relevant content

Experience developing content for product launches, seasonal campaigns, promotional campaigns, and cultural moments

Professional experience with photography, videography, animation, motion graphics, or graphic design

Experience collaborating with influencers, creators, celebrities, agencies, or production partners

Demonstrated understanding of platform-specific creative best practices and audience behavior

Experience using social analytics, engagement data, and performance insights to improve creative output

Technical work products such as campaign portfolios, published social content, branded video assets, photography, creative concepts, content calendars, campaign reports, or other substantive creative outputs

Ability to demonstrate expertise in a clearly defined area of social content creation, such as short-form video, FMCG content, influencer-led content, social storytelling, or trend-driven creative.