Social Media and Content Specialist

Big Ideas Social Media Inc.; Philippines; On-site; PHP 360,000 - 480,000; Full time

Job summary

Big Ideas Social Media Inc. is seeking a remote Social Media and Content Specialist to drive video-first storytelling for home decor brands. You will manage posting, content calendars, engagement, and influencer coordination across Instagram, TikTok, Pinterest, and emerging channels.

Work closely with Creative, Ecommerce, and Marketing teams to translate campaign ideas into platform-native content, build an always-on content pipeline, and grow audience engagement and brand affinity.

Qualifications

• Bachelor's degree in Marketing, Business Administration, Merchandising, Communications, or a related field.
• At least 3+ years of proven professional experience managing social media, producing digital content, or executing influencer marketing campaigns.

Responsibilities

• Daily Platform Management: posting across Instagram, TikTok, Pinterest, and more with visual consistency and brand alignment.
• Content Calendar Oversight: manage and optimize the social content calendar aligned with promotions and campaigns.
• Post Optimization: draft engaging captions, select hashtags, and optimize posts for reach and engagement.
• Trend & Competitor Analysis: monitor trends and competitor landscape to keep brands ahead.
• Audience Growth Support: sustain consistent storytelling to grow brand affinity.

Skills

Social media management

Video-first content creation

Influencer outreach

Trend analysis

Audience growth

Education

Bachelor's degree in Marketing or related field

Tools

Instagram

TikTok

Pinterest

Job description

Are you a creative storyteller with a passion for interior design, visual branding, and short-form video? We are seeking an ambitious, trend-savvy Remote Social Media and Content Specialist who will champion the digital presence of US-based home decor brands, shaping their narrative, driving engagement, and producing high-impact, native short-form video content that inspires modern spaces.

This role is responsible for bringing the social strategy to life through consistent content production, posting, community engagement, and influencer coordination.

A key focus of this role is video-first content creation, helping to build a steady pipeline of engaging, platform-native content across Instagram, TikTok, and emerging channels. This person will work closely with Creative, Ecommerce, and Marketing teams to ensure content aligns with promotional priorities and brand voice.

This is a full-time, contractual, freelancer position for a trial period of 3 months while working at home. Upon successful completion of the evaluation period, the contractor's performance will be reviewed, potentially leading to a contract renewal that includes a benefits package.

JOB DESCRIPTION

Social Media Execution

• Daily Platform Management: Execute day-to-day posting across key social channels (including Instagram, TikTok, Pinterest, etc.) ensuring visual consistency and brand alignment.
• Content Calendar Oversight: Assist in managing and optimizing the social content calendar, ensuring seamless alignment with upcoming product promotions, brand campaigns, and overarching marketing initiatives.
• Post Optimization: Draft highly engaging, on-brand captions, research and select strategically targeted hashtags, and optimize posts to maximize organic reach and target audience engagement.
• Trend & Competitor Analysis: Keep a pulse on social media trends, algorithm updates, and competitor landscape to keep our brands ahead of the creative curve.
• Audience Growth Support: Support continuous audience growth and brand affinity through highly consistent, aesthetic, and high-quality storytelling.

Content Production (Video-Focused)

• Short-Form Content Creation: Brainstorm, script, and edit high-quality short-form video content (Instagram Reels, TikToks) aligned with brand goals.
• Creative Asset Development: Capture and produce platform-native assets featuring lifestyle, product-focused showcases, UGC-style clips, and trend-based visual layouts.
• Design Team Collaboration: Partner closely with internal Creative and Design teams to translate high-level campaign ideas into platform-native social content.
• Pipeline Management: Help establish and maintain a continuous, always-on content pipeline to support both immediate promotional and long-term brand narrative needs.
• Testing & Iteration: Consistently test varied visual styles, hooks, music trends, and narrative structures to scale performance metrics.

Influencer & Creator Support

• Outreach & Discovery: Assist in identifying, vetting, and executing outreach to prospective micro-influencers and key content creators.
• Campaign Logistics: Coordinate influencer gifting, organize product shipments, track active partnerships, and manage campaign deliverable timelines.
• Guideline Compliance: Audit influencer-generated assets to ensure adherence to brand aesthetics and compliance with specific campaign briefs.
• Performance Tracking: Support the team with gathering and compiling data to measure creator campaign ROI and impact.

Community Engagement

• Inbound Community Care: Actively monitor and respond to comments, direct messages, and tagged posts across platforms to maintain an active, welcoming community.
• Brand Advocacy: Engage with followers, designers, and industry creators to build deep brand affinity.
• UGC Curation: Identify and catalog outstanding User Generated Content (UGC) opportunities for official reposts, marketing collateral, and campaigns.
• Industry Relations: Foster and cultivate digital relationships within the wider home decor, architecture, and interior design community.

Reporting & Insights

• Data Compilation: Assist in compiling comprehensive weekly and monthly social performance reports.
• Key Metric Tracking: Measure and log performance across key indicators, including engagement rate, follower velocity, click-throughs, and video views.
• Insight Sharing: Distill data into actionable recommendations to assist cross-functional teams in planning upcoming product launches and asset creation.

Cross-Brand & Team Support

• Multi-Brand Synergy: Coordinate cross-brand promotional campaigns that link Rugs Direct and Lightopia to showcase complete home designs.
• Marketing Alignment: Support trade program growth by aligning digital promotional strategies, site experiences, and lifecycle marketing campaigns to acquire and retain design professionals.

Requirements

• EDUCATION AND EXPERIENCE:
• Bachelor's Degree in Marketing, Business Administration, Merchandising, Communications, or a related field.
• At least 3+ years of proven professional experience managing social media, producing digital content, or executing influencer marketing campaigns (e-commerce/retail background is highly preferred).