SEO Specialist

FilWeb Asia Inc.; San Pedro; On-site; PHP 334,800 - 669,600; Full time

Job summary

A leading digital marketing agency in the Philippines is seeking an SEO Specialist to enhance brand visibility through traditional and AI-driven search engines. The ideal candidate will have expertise in search algorithms, technical SEO, and proficiency in tools like Google Analytics and SEMrush. Responsibilities include developing search strategies, conducting keyword research, optimizing content, and tracking performance metrics. Strong analytical and communication skills are essential for this role.

Qualifications

• Bachelor’s degree in Marketing, IT, Communications, or a related field preferred.
• Strong understanding of search algorithms and ranking factors.
• Experience with structured data and technical SEO fundamentals.
• Proficiency in SEO tools like Google Analytics and SEMrush.
• Knowledge of AI search visibility optimization principles.

Responsibilities

• Responsible for increasing brand visibility across search engines and AI-driven platforms.
• Develop integrated search strategies covering SEO and AI visibility.
• Conduct advanced keyword research and map intent to landing pages.
• Optimize content and improve technical SEO for better performance.
• Build high-quality backlinks and strengthen entity authority.
• Track and report on rankings, organic traffic, and conversions.

Skills

Strong understanding of search algorithms and ranking factors

Experience with structured data and technical SEO fundamentals

Proficiency in SEO tools (Google Analytics, Search Console, SEMrush, Ahrefs)

Knowledge of AI search visibility optimization principles

Strong analytical and reporting skills

Excellent written and verbal communication skills

Education

Bachelor’s degree in Marketing, IT, Communications, or related field

Tools

Google Analytics

Search Console

SEMrush

Ahrefs

Job description

Qualifications

• Bachelor’s degree in Marketing, IT, Communications, or related field preferred.
• Strong understanding of search algorithms and ranking factors.
• Experience with structured data and technical SEO fundamentals.
• Proficiency in SEO tools (Google Analytics, Search Console, SEMrush, Ahrefs).
• Knowledge of AI search visibility optimization principles.
• Strong analytical and reporting skills.
• Excellent written and verbal communication skills.

Responsibilities

Responsible for increasing brand visibility across traditional search engines (Google, Bing) and AI-driven search platforms (ChatGPT, Gemini, AI Overviews). Focuses on technical SEO, content optimization, structured data, entity authority, and AI citation visibility to drive qualified traffic and conversions.

• Search Strategy & Planning
  Develop integrated search strategies covering SEO and AI search visibility.
  Align search initiatives with business and revenue goals.
  Identify growth opportunities in organic and AI-generated results.
  
• Keyword & Search Intent Research
  Conduct advanced keyword research across informational, commercial, and AI conversational queries.
  Map intent to landing pages, pillar pages, and content clusters.
  
• On-Page & Content Optimization
  Optimize titles, meta descriptions, headers, internal links, and schema markup.
  Structure content for featured snippets and AI extraction.
  Build topic clusters to increase topical authority.
  
• Technical SEO
  Improve crawlability, indexing, site architecture, and Core Web Vitals.
  Implement structured data (FAQ, Article, Organization, Service schema).
  Ensure websites are optimized for both search engine bots and AI crawlers.
  
• AI Search Optimization (formerly GEO)
  Optimize content to increase inclusion in AI-generated answers.
  Develop AI-ready content formats (clear definitions, Q&A blocks, data-backed insights).
  Improve brand citation visibility in generative search platforms.
  Monitor AI mentions and search presence.
  
• Authority & Link Acquisition
  Build high-quality backlinks through outreach and digital PR.
  Strengthen entity authority and brand credibility signals.
  
• Analytics & Reporting
  Track rankings, organic traffic, conversions, AI mentions, and engagement metrics.
  Use tools such as Google Analytics, Search Console, SEMrush, Ahrefs, and AI monitoring tools.
  Provide monthly KPI reports and strategic recommendations.