SEO, AEO/GEO & AI Search Engineer

Lagoon Media Asia; Taguig; Hybrid; PHP 1,200,000 - 2,400,000; Full time

Job summary

Lagoon Media Asia in Manila (BGC) seeks a highly experienced Senior SEO & AI Search Engineer to join the digital marketing team. The role requires hands-on expertise in traditional and AI-powered search, relevance engineering, content engineering, and advanced marketing automation.

You will develop, execute, and scale sophisticated organic search strategies across multiple brands and industries. This is not an entry-level position.

Qualifications

• Senior-level SEO and AI search expert with hands-on experience.
• 8+ years of proven experience in SEO and AI-enabled search.
• Ability to develop, execute and scale sophisticated organic search strategies across brands.

Responsibilities

• Relevance engineering & AI search optimization to improve brand visibility.
• Lead advanced technical SEO audits, site architecture, and Core Web Vitals.
• Design scalable content systems, topic maps, and AI-assisted content workflows.
• Build authority through ethical link acquisition and digital PR.
• Integrate AI tools and automation into SEO and marketing operations.

Skills

SEO expertise

AI search

Relevance engineering

Content engineering

Marketing automation

Technical SEO

Tools

n8n

Make

Zapier

AI APIs

Job description

We are looking for a highly experienced Senior SEO & AI Search Engineer to join our digital marketing team in BGC, Manila. This is a senior-level position for an expert who understands traditional search engines, AI-powered search, relevance engineering, content engineering, and advanced marketing automation. We are looking for someone who can develop, execute, and scale sophisticated organic search strategies across multiple brands and competitive industries.

This is not an entry-level SEO position. We need a hands-on expert with at least 8 years of proven experience.

Key Responsibilities

1. Relevance Engineering & AI Search Optimization
   • Develop advanced relevance engineering strategies.
   • Implement Answer Engine Optimization (AEO) and Generative Engine Optimization (GEO).
   • Improve brand visibility across ChatGPT, Google AI Overviews, Gemini, Perplexity, and other AI-powered search platforms.
   • Develop entity optimization, semantic search, and topical authority strategies.
   • Track AI-generated recommendations, citations, and brand mentions.
2. Advanced Technical SEO
   • Lead comprehensive technical SEO audits and implementation.
   • Optimize website architecture, indexing, crawlability, structured data, and Core Web Vitals.
   • Develop nationwide and local SEO strategies.
   • Implement advanced internal linking and keyword clustering.
   • Improve organic rankings, qualified traffic, and conversions.
3. Content Engineering & Content Strategy
   • Design scalable content systems and workflows.
   • Develop comprehensive topic maps and content architectures.
   • Build AI-assisted content production and optimization processes.
   • Manage content quality, relevance, and search performance.
   • Identify content gaps and competitive opportunities.
4. Authority Building & Digital PR
   • Develop high-quality, ethical link acquisition strategies.
   • Build relationships with authoritative websites and industry publications.
   • Improve brand authority, credibility, and online visibility.
   • Develop strategies for earning relevant citations and mentions.
5. Generative AI & Automation
   • Integrate AI tools into SEO and digital marketing operations.
   • Build automated workflows using tools such as n8n, Make, Zapier, and AI APIs.
   • Develop AI agents for research, competitive analysis, content optimization, and reporting.
   • Identify emerging technologies and opportunities in AI-driven search.