SEO Specialist

Sytian Productions; Quezon City; On-site; PHP 300,000 - 520,000; Full time

Job summary

Sytian Productions is seeking an SEO/Content Marketing Specialist in the Philippines. You will craft original content for web pages, tailor it to audiences, and illuminate opportunities with data-driven insights.

Role requires strong SEM understanding, analytics proficiency, and collaboration with developers to optimize on-site and off-site performance. You will also contribute to social content and stay current on search engine changes.

Qualifications

• Proven SEM experience managing PPC campaigns across Google, Yahoo and Bing.
• Solid understanding of performance marketing, conversion, and online customer acquisition.
• In-depth experience with website analytics tools (e.g., Google Analytics, ahrefs, Search Console, GT Metrix).
• Experience with A/B testing.
• Knowledge of ranking factors and search engine algorithms.
• Up-to-date with the latest trends and best practices in SEO.
• A high performer, competitive and persistent.

Responsibilities

• Write original content for webpages tailored for the target audience.
• Promote onsite and offsite optimization.
• Make technical recommendations to developers.
• Constantly check search terms, rankings and analytics to monitor performance and propose improvements.
• Employ UX and conversion rate optimization.
• Perform keyword research.
• Provide recommendations and execute SEO content strategies aligned with goals.
• Help create and support marketing content for social media (videos briefs, case studies, blogs, analyst/customer posts).
• Monitor and administer web analytics dashboards, reports, and key metrics for client goals.
• Keep up to date with changes in search engine algorithms.

Skills

Analytical skills

Communication skills

Content writing

Technical recommendations

Onsite offsite optimization

Keyword research

UX CRO

Performance marketing

Analytics monitoring

SEO knowledge

Tools

Google Analytics

ahrefs

Search Console

GT Metrix

Job description

• Good analytical and communication skills
• Write original content for webpages - tailored for the target audience
• Make technical recommendations to developers
• Promote both onsite and offsite optimization
• Constantly check search terms, rankings and analytics to monitor the performance of client websites and make recommendations for improvement
• Employ user experience (UX) and conversion rate optimization
• Perform keyword research
• Provide recommendations and execute strategies for content development in coordination with SEO goals - general and keyword specific
• Help to create and support marketing content to socialize and use for social media purposes (e.g. customer videos briefs, customer case studies, blog posts, posts from analysts and customers)
• Monitor and administer web analytics dashboards, reports, and key reporting tools, and point out key areas of importance in accordance client goals
• Monitor the algorithms set by the search engines to keep up to date with changes.

Requirements

• Proven SEM experience managing PPC campaigns across Google, Yahoo and Bing is an advantage but not required
• Solid understanding of performance marketing, conversion, and online customer acquisition
• In-depth experience with website analytics tools (e.g, Google Analytics, ahrefs, Search Console, GT Metrix, etc)
• Experience with A/B testing
• Knowledge of ranking factors and search engine algorithms
• Up-to-date with the latest trends and best practices in SEO
• A high performer, competitive and almost always wins and never gives up