SEO Associate | Hybrid

PURPLEBUG INC.; Philippines; On-site; PHP 300,000 - 600,000; Full time

Job summary

PURPLEBUG INC. is seeking a Digital SEO Specialist in the Philippines to optimize search visibility across websites, e-commerce listings, and social media.

The role focuses on keyword research, content optimization, and AI chatbot searchability to improve relevant traffic and conversions. The ideal candidate has a marketing/IT background with 1–2 years of SEO experience, strong analytics, and cross-functional collaboration skills.

Qualifications

• Bachelor's degree or related field.
• Fresh graduate or 1–2 years in digital marketing/SEO.

Responsibilities

• Implement SEO across websites, e-commerce listings, and social media to maximize search visibility.
• Optimize product listings and metadata for e-commerce search performance on Lazada/Shopee/Amazon.
• Develop and optimize AI chatbot search functionality and maintain knowledge bases.
• Perform on-page and technical SEO: keyword research, crawl issues, mobile usability, speed.
• Lead off-page/link-building efforts and monitor local SEO.
• Analyze search performance with Google Analytics, Search Console, SEMrush, Ahrefs; provide actionable insights.
• Stay updated with SEO trends and experiment with new tools/methods.
• Collaborate with content, design, and development teams; train others on best practices for search optimization.

Skills

SEO knowledge

Keyword research

Content optimization

Analytics interpretation

Cross-functional collaboration

Industry trend awareness

AI and conversational AI

Communication skills

Education

Bachelor’s degree in Marketing/Communications/IT

Tools

Google Analytics

Search Console

SEMrush

Ahrefs

Screaming Frog

Job description

Qualifications:

Education and Experience:

• Bachelor’s degree in Marketing, Communications, IT, or a related field.

• Fresh graduate or at least 1-2 years of experience in digital marketing, SEO or Search Marketing.

Skills:

• Proficiency in tools like Google Analytics, Search Console, SEMrush, Ahrefs, and Screaming Frog.

• Strong understanding of HTML, CSS, and website architecture as it relates to SEO.

• Proficiency in optimizing for web, e-commerce (e.g., Lazada, Shopee), social media (e.g., Facebook, Instagram, TikTok), and AI chatbot searchability.

• Ability to identify and integrate relevant keywords for web, e-commerce, and social media content.

• Expertise in crafting SEO and Search-friendly content and optimizing existing materials.

• Familiarity with AI-driven search systems and conversational AI platforms.

• Strong analytical skills to interpret data, identify trends, and provide actionable insights.

• Excellent communication skills for cross-functional collaboration with content, design, and development teams.

• Keen interest in staying updated with the latest SEO and Search techniques and industry updates.

Job Descriptions:

• Search Optimization Across Platforms

  • Implement SEO best practices for websites, e-commerce platforms, and social media channels to maximize searchability and visibility.

  • Optimize product listings, descriptions, and metadata for enhanced e-commerce search performance (e.g., Lazada, Shopee, or Amazon).

  • Improve searchability within social media platforms by leveraging hashtags, keywords, and platform-specific algorithms (e.g., Facebook, Instagram, TikTok, LinkedIn).

• AI Chatbot Searchability

  • Develop and optimize AI chatbot search functionality to ensure accurate and relevant responses to user queries.

  • Conduct regular reviews and updates of chatbot knowledge bases to maintain search relevance and effectiveness.

• On-Page and Technical SEO

  • Perform keyword research and competitive analysis to inform optimization strategies.

  • Ensure technical SEO compliance by addressing issues such as crawl errors, mobile usability, and website speed.

• Off-Page Optimization & Backlink Strategy

  • Develop and execute ethical link-building strategies to improve domain authority.

  • Monitor and manage local SEO efforts to increase regional visibility.

• Search Analytics & Reporting

  • Analyze search performance data using tools like Google Analytics, Search Console, and third-party platforms (e.g., SEMrush, Ahrefs).

  • Provide actionable insights and recommendations based on performance reports across multiple search platforms.

• Research & Innovation

  • Stay updated with the latest developments in SEO, platform algorithms, e-commerce search trends, and AI search technologies.

  • Explore and experiment with new tools, methods, and techniques to improve search visibility across platforms.

• Collaboration & Training

  • Work closely with content creators, designers, and developers to align search strategies with brand goals.

  • Train internal teams and clients on best practices for optimizing search performance on various platforms.