SEO Specialist

Sytian Productions; Quezon City; On-site; PHP 334,800 - 558,000; Full time

Job summary

A digital marketing firm in Quezon City is seeking an SEO Specialist to enhance client websites' performance through optimization and analytics. The ideal candidate should have proven SEO experience, knowledge of web analytics tools, and strong analytical skills. This role involves creating content, conducting keyword research, and implementing link-building strategies. Join a dynamic team aiming for excellence in digital marketing.

Qualifications

• Proven SEO experience.
• Experience managing PPC campaigns across Google, Yahoo, and Bing is advantageous.
• Solid understanding of conversion and online customer acquisition.
• Knowledge of HTML, CSS, and JavaScript is an advantage.
• Up-to-date with SEO trends and best practices.

Responsibilities

• Write original content for webpages tailored for the target audience.
• Make technical recommendations to developers.
• Promote both onsite and offsite optimization.
• Monitor search terms and make recommendations for improvement.
• Employ UX and conversion rate optimization.
• Perform keyword research.
• Implement link building campaigns.
• Analyze web analytics dashboards and point out key areas for improvement.

Skills

Analytical skills

Communication skills

SEO experience

SEM experience

Performance marketing knowledge

Understanding of A/B testing

Knowledge of search engine algorithms

Familiarity with web analytics tools

Tools

Google Analytics

ahrefs

Search Console

GT Metrix

Job description

SEO Specialist

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Responsibilities

• Good analytical and communication skills
• Write original content for webpages – tailored for the target audience
• Make technical recommendations to developers
• Promote both onsite and offsite optimization
• Constantly check search terms, rankings and analytics to monitor the performance of client websites and make recommendations for improvement
• Employ user experience (UX) and conversion rate optimization
• Perform keyword research
• Provide recommendations and execute strategies for content development in coordination with SEO goals – general and keyword specific
• Help to create and support marketing content to socialize and use for social media purposes (e.g. customer videos briefs, customer case studies, blog posts, posts from analysts and customers)
• Implement link building campaigns
• Monitor and administer web analytics dashboards, reports, and key reporting tools, and point out key areas of importance in accordance client goals
• Monitor the algorithms set by the search engines to keep up to date with changes.

Requirements

• Proven SEO experience
• Proven SEM experience managing PPC campaigns across Google, Yahoo and Bing is an advantage but not required
• Solid understanding of performance marketing, conversion, and online customer acquisition
• In-depth experience with website analytics tools (e.g, Google Analytics, ahrefs, Search Console, GT Metrix, etc)
• Experience with A/B testing
• Working knowledge of HTML, CSS, and JavaScript development is an advantage but not required
• Knowledge of ranking factors and search engine algorithms
• Up-to-date with the latest trends and best practices in SEO

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