SEO Specialist

Creathink Solutions.Inc; Philippines; On-site; PHP 600,000 - 900,000; Full time

Job summary

Core Practice is seeking a results-driven Digital Marketing Content Writer to lead SEO-focused content strategy and execution across digital channels.

You will translate SaaS features into compelling, search-optimized content that drives traffic, engagement, and qualified leads, collaborating with Marketing, Product, and Customer Success teams to position Core Practice as a trusted authority in dental practice software.

Qualifications

• 3–5+ years of digital content writing with strong SEO focus.
• Proven track record of increasing organic traffic and rankings.
• Experience in B2B SaaS (healthcare, dental, or tech industry preferred).
• Experience writing conversion-focused landing pages.
• Strong understanding of on-page, technical SEO basics.
• Ability to write clear, persuasive long-form content.
• Familiar with CMS platforms (Umbraco, WordPress).
• Experience with SEO tools (SEMrush, Ahrefs, Moz, or equivalent).
• Analytical mindset with data-driven optimization.
• Excellent research and storytelling skills.

Responsibilities

• Develop and execute SEO-driven content strategy aligned with growth goals.
• Conduct keyword research, competitor analysis, and intent mapping.
• Identify gaps to boost organic visibility.
• Optimize existing website content for rankings and performance.
• Write website pages, blog posts, case studies, emails, eBooks, social content.
• Translate features into benefit-driven messaging.
• Create content for dentists, practice managers, receptionists personas.
• Monitor SEO metrics with GA, Search Console, SEMrush, Ahrefs, Moz.
• Track KPIs like organic traffic, rankings, CTR, leads.
• Continuously optimize content for performance.

Skills

SEO strategy

Content writing

Keyword research

Analytics

B2B SaaS content

Landing page optimization

Tools

WordPress

Umbraco

SEMrush

Ahrefs

Moz

Job description

About the role

We are looking for a results-driven Digital Marketing Content Writer with strong SEO expertise to lead content strategy and execution across digital channels. This role is ideal for someone who understands how to turn complex SaaS features into compelling, search-optimized content that drives traffic, engagement, and qualified leads. You will work closely with Marketing, Product, and Customer Success teams to create high-impact content that positions Core Practice as the trusted authority in dental practice software.

Key responsibilities

• Develop and execute SEO-driven content strategy aligned with business growth goals
• Conduct keyword research, competitor analysis, and search intent mapping
• Identify content gaps and opportunities to increase organic visibility
• Optimize existing website content to improve rankings and performance
• Write high-quality, engaging, and conversion-focused content including website pages, blog articles, case studies, email campaigns, eBooks/guides, and social media content
• Translate technical product features into clear, benefit-driven messaging
• Create content tailored to different personas (dentist owners, practice managers, receptionists)
• Monitor SEO performance using tools such as Google Analytics, Google Search Console, SEMrush, Ahrefs, etc.
• Track KPIs including organic traffic, rankings, CTR, lead conversions
• Continuously optimize content for improved performance

About you

• 3-5+ years of experience in digital content writing with strong SEO focus
• Proven track record of increasing organic traffic and search rankings
• Experience in B2B SaaS (healthcare, dental, or tech industry preferred)
• Experience writing conversion-focused landing pages
• Strong understanding of SEO principles (on-page, technical basics, keyword clustering, search intent)
• Ability to write clear, persuasive, and structured long-form content
• Familiar with CMS platforms (e.g., Umbraco, WordPress)
• Experience with SEO tools (SEMrush, Ahrefs, Moz, or equivalent)
• Analytical mindset with ability to interpret data and improve performance
• Excellent research and storytelling skills

About us

Core Practice is a leading cloud-based dental practice management software serving dental clinics across the region. Our platform supports dentist owners, practice managers, and front-desk teams with tools that streamline operations, improve patient experience, and drive business growth. With thousands of monthly customer interactions and continuous product innovation, we are expanding our marketing team to strengthen our digital presence and accelerate inbound growth.