SEO Strategist (Hybrid)

Private Advertiser; Makati; On-site; PHP 600,000 - 1,200,000; Full time

Job summary

Private Advertiser in the Philippines is seeking an experienced SEO Strategist to develop and execute SEO strategies that improve organic visibility, website traffic, and lead generation. The role requires understanding B2B buyer behavior, collaboration with content, marketing, and technical teams, and a focus on sustainable organic growth across markets.

Strong analytical and communication skills are essential.

Qualifications

• 3+ years of experience in SEO, preferably in a B2B environment.
• Strong understanding of technical, on-page, and off-page SEO.
• Proven experience developing and executing SEO strategies, not just tasks.
• Experience with Google Analytics and Google Search Console.
• Experience using SEO tools such as Ahrefs, SEMrush, Moz, Screaming Frog.

Responsibilities

• Develop and implement comprehensive SEO strategies aligned with B2B marketing objectives.
• Conduct keyword research, competitor analysis, and search intent analysis for B2B audiences.
• Identify opportunities to increase organic traffic, qualified leads, and search visibility.
• Perform technical, on-page, and off-page SEO audits and recommend improvements.
• Optimize website content, landing pages, metadata, internal linking, and site structure.
• Develop SEO content strategies based on target audiences and buyer journeys.
• Collaborate with content writers, marketing teams, developers, and stakeholders to implement SEO recommendations.
• Monitor organic search performance using Google Analytics, Google Search Console, and SEO platforms.
• Track rankings, organic traffic, conversions, and other SEO metrics.
• Analyze SEO performance and provide actionable insights and recommendations.
• Stay up to date with search engine algorithms and industry best practices.
• Support link-building and digital PR initiatives.

Skills

Strategic SEO

Analytical thinking

Lead generation

Cross-functional collaboration

B2B marketing

Tools

Ahrefs

SEMrush

Moz

Screaming Frog

Job description

SEO Strategist

We are looking for an experienced SEO Strategist with a strong background in B2B marketing to develop and execute SEO strategies that improve organic visibility, website traffic, and lead generation.

The ideal candidate understands how B2B buyers search, evaluate solutions, and move through the marketing funnel. You will work closely with content, marketing, and other stakeholders to identify opportunities, optimize website performance, and build a sustainable organic growth strategy.

Key Responsibilities

• Develop and implement comprehensive SEO strategies aligned with B2B marketing and business objectives.

• Conduct keyword research, competitor analysis, and search intent analysis, with a focus on B2B audiences.

• Identify opportunities to increase organic traffic, qualified leads, and search visibility.

• Perform technical, on-page, and off-page SEO audits and recommend improvements.

• Optimize website content, landing pages, metadata, internal linking, and site structure.

• Develop SEO content strategies based on target audiences, buyer personas, search intent, and the B2B customer journey.

• Collaborate with content writers, marketing teams, developers, and other stakeholders to implement SEO recommendations.

• Monitor organic search performance using tools such as Google Analytics, Google Search Console, and SEO platforms.

• Track rankings, organic traffic, conversions, and other key SEO performance metrics.

• Analyze SEO performance and provide actionable insights and recommendations.

• Stay up to date with search engine algorithm updates, SEO trends, and industry best practices.

• Support link-building and digital PR initiatives where appropriate.

• Continuously test and refine SEO strategies to improve organic performance and lead generation.

Requirements

• 3+ years of experience in SEO, preferably within a B2B environment.

• Strong understanding of technical, on-page, and off-page SEO.

• Proven experience developing and executing SEO strategies rather than purely implementing SEO tasks.

• Strong knowledge of keyword research, search intent, competitor analysis, content optimization, and technical SEO.

• Experience with Google Analytics and Google Search Console.

• Experience using SEO tools such as Ahrefs, SEMrush, Moz, Screaming Frog, or similar platforms.

• Strong analytical and problem-solving skills with the ability to translate data into actionable strategies.

• Excellent written and verbal communication skills.

• Ability to work collaboratively with content, marketing, and technical teams.

• Strong understanding of B2B buyer journeys, lead generation, and conversion-focused SEO.

Preferred

• Experience working with B2B, professional services, or other B2B businesses.

• Experience managing SEO for websites targeting international or multiple markets.

• Understanding of content marketing, conversion rate optimization, and digital marketing.

• Experience reporting SEO performance to marketing leaders or business stakeholders.

What We're Looking For

We are looking for someone who is strategic, analytical, and results-driven someone who can go beyond keyword rankings and understand how SEO contributes to qualified traffic, leads, and overall B2B business growth.