SEO & Google Ads Specialist

Pinoy SEO; Philippines; Remote; PHP 446,000 - 781,000; Full time

Job summary

Pinoy SEO is seeking an SEO & Google Ads Specialist to optimize website content, perform keyword research, and boost organic traffic while operating in the EST timezone from the Philippines. The role focuses on on-page optimization, analytics, and lead generation across both SEO and Google Ads initiatives.

You will manage keyword research, monitor rankings and performance metrics, and coordinate with teams to implement improvements.

Qualifications

• Proven experience in SEO and Google Ads management.
• Hands-on experience managing and optimizing Google Ads campaigns.
• Strong understanding of SEO strategies, keyword research, and on-page optimization.

Responsibilities

• Manage and optimize the company’s website content and existing SEO initiatives to improve visibility and organic traffic.
• Conduct keyword research aligned with business objectives.
• Perform on-page SEO optimization including titles, meta descriptions, headings, and internal linking.
• Review site performance and identify opportunities to improve rankings and traffic.
• Monitor keyword rankings, traffic, and visibility metrics.
• Identify technical and content-related SEO issues and coordinate improvements.
• Develop recommendations to boost organic search and lead generation.
• Manage and optimize existing Google Ads campaigns to improve performance.
• Review campaign structure, keywords, ad copy, targeting, bidding, and budgets.
• Monitor metrics like impressions, CTR, CPC, CPL, and conversions.
• Identify underperforming campaigns and implement optimization strategies.
• Conduct keyword research and negative keyword management.
• Test and refine ad copy and audience targeting to improve conversions.
• Monitor spend and ensure alignment with goals and budget.

Skills

SEO management

Google Ads management

Keyword research

On-page optimization

Analytics & reporting

Campaign optimization

Lead generation

English communication

Tools

Google Analytics

Google Search Console

Google Ads reporting tools

Job description

Position: SEO & Google Ads Specialist

Number of hours: TBA

Schedule: EST Timezone

Key Responsibilities

• Manage and optimize the company’s website content and existing SEO initiatives to improve search engine visibility and organic traffic.
• Conduct keyword research to identify relevant search terms and opportunities aligned with the company’s target audience and business objectives.
• Perform on-page SEO optimization, including page titles, meta descriptions, headings, content structure, internal linking, and keyword placement.
• Review website performance and identify opportunities to improve SEO rankings, organic traffic, and search visibility.
• Monitor keyword rankings, organic traffic, search visibility, and other relevant SEO performance metrics.
• Identify technical and content-related SEO issues and coordinate necessary improvements with the appropriate team.
• Develop and implement recommendations to improve organic search performance, website visibility, and lead generation.
• Manage, monitor, and optimize existing Google Ads campaigns to improve performance and generate qualified leads.
• Review and optimize campaign structure, keywords, search terms, ad copy, targeting, bidding strategies, and budgets.
• Monitor key campaign performance metrics, including impressions, clicks, click-through rates (CTR), cost per click (CPC), cost per lead (CPL), and conversions.
• Identify underperforming campaigns and implement data-driven optimization strategies to improve campaign results.
• Conduct keyword research and negative keyword management to improve campaign relevance and advertising efficiency.
• Test and refine ad copy, audience targeting, and campaign settings to improve lead quality and conversion rates.
• Monitor advertising spend and ensure campaigns remain aligned with business goals and budget requirements.
• Align SEO and Google Ads strategies with the company’s overall lead generation and business development objectives.
• Identify opportunities to increase website inquiries, qualified leads, and conversions through organic and paid search.
• Analyze website and campaign performance to identify areas for improvement and implement strategies that increase marketing effectiveness.
• Prepare regular SEO and Google Ads performance reports, including campaign results, lead generation metrics, and actionable recommendations.
• Coordinate with the internal team to ensure marketing activities support business development priorities and overall company growth.

Qualifications

• Proven experience in SEO and Google Ads management.
• Hands-on experience managing and optimizing existing Google Ads campaigns.
• Strong understanding of SEO strategies, keyword research, on-page optimization, and organic search performance.
• Experience improving paid search campaign performance, lead generation, and conversion rates.
• Familiarity with Google Analytics, Google Search Console, and Google Ads reporting tools.
• Experience identifying underperforming campaigns and implementing optimization strategies.
• Strong analytical and problem-solving skills, with the ability to translate performance data into actionable recommendations.
• Excellent written and verbal English communication skills.
• Strong organizational skills and ability to independently manage SEO and paid advertising activities.
• Experience generating leads for B2B or service-based businesses is an advantage.
• Web development experience is NOT required. The role focuses on SEO, Google Ads management, campaign optimization, and lead generation performance.
• Reliable internet connection and a suitable remote working setup.