Marketing Lead, Alcohol RTD (Philippines & Singapore)

Bodyarmor; Taguig; On-site; PHP 1,800,000 - 3,200,000; Full time

Job summary

The Senior Marketing Manager, aRTD position in Manila, Philippines, leads the planning and execution of alcohol RTD brand strategies for the Philippines and Singapore. You’ll collaborate with regional teams, bottlers, and agencies to drive consumer engagement, activation, and growth.

You’ll oversee end-to-end marketing initiatives, including strategy, localization, and real-time amplification of campaigns, leveraging global assets and local insights in a fast-paced beverage market.

Qualifications

• Strong marketing and leadership experience (8-10 years) with Spirits, aRTD or Beer categories.
• Bachelor’s degree.
• Experience with global brands and with marketing activation is ideal.
• Experience working in cross-functional teams and cross-geographical teams.
• Experience with ‘social first’ and ‘experience led’ marketing campaigns.
• Broad knowledge of alcohol and HORECA sectors.

Responsibilities

• Strategy development with multi-country input and local market adaptation.
• Develop and adapt global/ regional brand plans for local needs.
• Manage brand activation in market including POS, promos and experiential events with bottlers and partners.
• Lead transcreation, localization and real-time amplification of campaigns with agencies.

Skills

Strategic brand planning

Brand activation

Cross-functional leadership

Market research

Digital media strategy

Stakeholder management

Education

Bachelor's degree

Job description

The Senior Marketing Manager, aRTD position in Manila, Philippines, leads the planning and execution of alcohol RTD brand strategies for the Philippines and Singapore. You’ll collaborate with regional teams, bottlers, and agencies to drive consumer engagement, activation, and growth.

You’ll oversee end-to-end marketing initiatives, including strategy, localization, and real-time amplification of campaigns, leveraging global assets and local insights in a fast-paced beverage market.