Senior Qualitative Research Lead | Client Insights & Impact

NIQ for Digital Commerce; Pasig; On-site; PHP 600,000 - 1,200,000; Full time

Benefits offered by this job

Flexible working environment

Volunteer time off

LinkedIn Learning

Employee Assistance Program

Job summary

NIQ for Digital Commerce is seeking a Senior Executive for Qualitative Research, Consumer Insights, to lead the qualitative research team and ensure high-quality outputs as well as strong engagement with clients across local, regional, and global studies.

You will apply ethnography, semiotics, design thinking, and UI/UX perspectives, lead moderation and focus groups, and transform findings into actionable storytelling with clear recommendations.

Qualifications

• At least two years of experience in Qualitative research.
• Diverse practical experience in different qualitative methods (e.g., moderation, running focus groups, ethnography, in-depth/interview, projective techniques).
• Strong research discipline and ability to synergize both quantitative and qualitative research.
• Result-focused; optimistic; loves changes and making a difference.

Responsibilities

• Actively drive issue-based analyses, deliver proactive insights, and build actionable recommendations.
• Deliver three KPIs: data quality, analysis quality, and delivery quality (reporting/presentation).
• Build strong client relationships through consultative advisory and empathy.
• Assist in driving continuous innovation and apply new techniques to qualitative research.

Skills

Qualitative research

Moderation

Focus groups

Ethnography

Design thinking

UI/UX

Job description

NIQ for Digital Commerce is seeking a Senior Executive for Qualitative Research, Consumer Insights, to lead the qualitative research team and ensure high-quality outputs as well as strong engagement with clients across local, regional, and global studies.

You will apply ethnography, semiotics, design thinking, and UI/UX perspectives, lead moderation and focus groups, and transform findings into actionable storytelling with clear recommendations.