Insights Architect: Qualitative Research Manager

Kantar Group; Hinoba-an; On-site; PHP 995,000 - 1,525,000; Full time

Job summary

Kantar is seeking a Research Manager / Senior Research Manager to lead qualitative programs in Mumbai. You will design, run and oversee projects that uncover motivations, behaviours and cultural contexts shaping consumer choices, using AI-enabled approaches to deepen insights.

You will collaborate with clients and colleagues to translate findings into compelling stories and strategic guidance, strengthening partnerships and driving growth for brands across diverse markets.

Qualifications

• Experience of 3 to 5 years into qualitative market research.
• Ability to build discussion guides and analyse qualitative data.
• Comfortable with AI-powered research tools.
• Excellent presentation and stakeholder management skills.
• Balance analytical rigour with creativity and commercial thinking.

Responsibilities

• Design and deliver qualitative research projects from proposal through to final recommendations.
• Develop research frameworks, discussion guides and screeners aligned to client objectives.
• Conduct and oversee qualitative methodologies including focus groups, in-depth interviews, ethnography, online communities.
• Analyse qualitative data and apply AI-enabled tools to identify patterns, themes and actionable insights.
• Create compelling insight stories that connect consumer understanding to business outcomes.
• Build trusted relationships with clients and provide strategic guidance throughout the research process.
• Identify cultural, behavioural and category trends that inform decision-making and future opportunities.

Skills

Qualitative research

AI tools

Data synthesis

Storytelling

Stakeholder management

Tools

AI-enabled tools

Job description

Kantar is seeking a Research Manager / Senior Research Manager to lead qualitative programs in Mumbai. You will design, run and oversee projects that uncover motivations, behaviours and cultural contexts shaping consumer choices, using AI-enabled approaches to deepen insights.

You will collaborate with clients and colleagues to translate findings into compelling stories and strategic guidance, strengthening partnerships and driving growth for brands across diverse markets.