Senior Qualitative Insights Lead (AI-Enabled Research)

Kantar Group; Hinoba-an; On-site; PHP 600,000 - 900,000; Full time

Job summary

Kantar is seeking a Research Manager / Senior Research Manager to lead qualitative research that uncovers motivations, behaviours and cultural contexts shaping consumer choices. You will combine human understanding with innovative methodologies and AI-enabled approaches to deliver insights that help clients make confident business decisions and unlock growth.

You will work closely with clients and colleagues to design impactful research, interpret complex data and create compelling insight

Qualifications

• 3–5 years experience in qualitative market research, consumer insights or strategic consulting.
• Ability to build discussion guides, analyse qualitative data and develop impactful stories and narratives.
• Comfort with emerging technologies and AI-powered research tools to improve efficiency and depth of analysis.

Responsibilities

• Design and deliver qualitative research projects from proposal through final recommendations.
• Develop research frameworks, discussion guides and screeners aligned to client objectives and business challenges.
• Conduct and oversee qualitative methodologies including focus groups, in-depth interviews, ethnography, online communities and emerging digital approaches.
• Analyse qualitative data and apply AI-enabled tools to identify patterns, themes and actionable insights.
• Create compelling insight stories that connect consumer understanding to business outcomes.
• Build trusted relationships with clients and provide strategic guidance throughout the research process.
• Identify cultural, behavioural and category trends that inform decision-making and future opportunities.

Skills

Qualitative research

AI-enabled research tools

Presentation

Stakeholder management

Tools

AI-powered tools

Discussion guides

Job description

Kantar is seeking a Research Manager / Senior Research Manager to lead qualitative research that uncovers motivations, behaviours and cultural contexts shaping consumer choices. You will combine human understanding with innovative methodologies and AI-enabled approaches to deliver insights that help clients make confident business decisions and unlock growth.

You will work closely with clients and colleagues to design impactful research, interpret complex data and create compelling insight