Senior Programmatic Media Director – Growth & Strategy

Power Digital Marketing; Mexico; On-site; MXN 900,000 - 1,500,000; Full time

Job summary

Power Digital Marketing is seeking an Associate Media Director, Programmatic, to lead paid media strategy for major clients. You will own multi-channel planning, oversee a small team, and partner with the Media Director on strategic initiatives.

You will guide campaigns across CTV, display, native, and social channels, while optimizing performance and leveraging Nova and Analytics to drive results for healthcare and other sectors.

Qualifications

• 5+ years in paid media or digital marketing.
• Experience managing multi-channel paid media programs.
• Ability to lead client engagements and present insights.

Responsibilities

• Own paid media strategy, planning, and execution across channels.
• Lead and develop a team of media professionals.
• Drive reporting and communication with clients.
• Build and maintain vendor relationships across channels.

Skills

Paid media strategy

Team management

Client communication

Cross-channel media

GA4 / Analytics

Google Ads (PMAX, Search, YouTube)

DSPs & DMPs

Tools

Nova platform

Google Analytics

GA4

GTM

Job description

Power Digital Marketing is seeking an Associate Media Director, Programmatic, to lead paid media strategy for major clients. You will own multi-channel planning, oversee a small team, and partner with the Media Director on strategic initiatives.

You will guide campaigns across CTV, display, native, and social channels, while optimizing performance and leveraging Nova and Analytics to drive results for healthcare and other sectors.