- Lead strategy for a high-impact Neuro/Psych portfolio
- Partner with top healthcare experts and cross-functional teams
About Our Client
Our client is a leading pharmaceutical organization. With a performance-driven culture, the company values strategic thinking, customer focus, and a strong sense of responsibility to patients and healthcare providers.
Job Description
Portfolio & Brand Strategy
- Lead development and execution of mid- to long-term brand strategy for the Neuro/Psych portfolio.
- Define portfolio positioning and value propositions aligned with business and principal objectives.
- Conduct therapy area and competitive landscape analyses to identify growth opportunities.
Business Planning & Performance Management
- Own annual brand planning, forecasting, and target-setting for the Neuro/Psych portfolio.
- Monitor brand performance, KPIs, and ROI of marketing initiatives; implement corrective actions as needed.
- Manage portfolio P&L in partnership with finance and commercial teams.
Go-to-Market & Campaign Execution
- Design and implement integrated marketing programs across digital, field, and medical channels.
- Support sales execution with clear messaging, tools, and field materials.
- Develop compliant promotional and educational content for HCPs and institutions.
Market Insights & Customer Focus
- Gather and analyze customer insights across HCPs
- Monitor healthcare policies, guidelines, and access dynamics affecting Neuro/Psych brands.
- Drive patient and HCP support initiatives aligned with compliance and market needs.
Cross-Functional Collaboration
- Work closely with medical affairs on scientific strategy and evidence generation.
- Align with regulatory and quality teams to ensure compliance in all marketing activities.
- Partner with supply chain and finance teams to ensure operational efficiency across the portfolio.
The Successful Applicant
Education & Experience
- Bachelor's degree in Pharmacy, Life Sciences, Business, Marketing, or related field; advanced degree (MBA, MSc) is an advantage.
- 6-10 years of experience in pharmaceutical marketing or product management, with at least 3-5 years handling specialty or CNS/Neuro/Psych brands.
Technical & Functional Skills
- Solid understanding of the Neuro/Psych therapy area, treatment pathways, and HCP dynamics (neurologists, psychiatrists, etc.).
- Proven experience in brand planning, forecasting, P&L management, and launch excellence.
- Strong analytical skills and proficiency with data, market research, and performance dashboards.
- Experience working with distribution, channel partners, or commercial solutions providers is a strong plus.
Behavioral Competencies
- Strategic thinker with the ability to translate insights into actionable, impactful plans.
- Highly collaborative, with proven ability to influence cross-functional teams and senior stakeholders without direct authority.
- Excellent communication and presentation skills, comfortable engaging with KOLs, principals, and leadership teams.
- Able to navigate complexities and thrive in a dynamic, fast-paced environment
What's on Offer
- Opportunity to lead a high-potential, specialty Neuro/Psych portfolio in a critical therapy area.
- Strong exposure to regional stakeholders, KOLs, and cross-functional commercial leadership.
- Competitive compensation package with performance-based incentives.
- Chance to make a meaningful impact on patient outcomes in neuroscience and mental health.