Senior PPC Strategist: Google & Bing Ads

BruntWork; Cebu City; Remote; PHP 450,000 - 750,000; Full time

Job summary

BruntWork is seeking an experienced SEM Specialist to manage and optimise paid search campaigns across Google Ads and Microsoft Advertising, focusing on generating qualified leads and achieving CPA/ROAS goals.

You will collaborate with marketing, sales, and call centres to drive improvements in lead quality and conversions, while maintaining accurate conversion tracking and reporting. The role requires strong analytical skills and hands-on experience with GTM/GA4 and Looker Studio.

Qualifications

• 3+ years hands-on experience managing Google Ads campaigns, preferably lead generation.
• Experience with Bing Ads or Microsoft Advertising.
• Experience with Performance Max, Demand Gen, and AI Max for Search.
• Hands-on with GTM, GA4, Microsoft UET and offline imports.
• Strong analytical skills for improving lead quality and performance.

Responsibilities

• Manage Google Ads and Microsoft Advertising campaigns to generate qualified leads and achieve CPA targets.
• Develop campaign strategies aligned with lead volume, CPA, ROAS and lead-to-sale conversion goals.
• Build and optimise Search campaigns including Performance Max, Demand Gen and AI Max for Search.
• Set up and maintain conversion tracking via GTM, GA4, UET, offline conversions and CRM integrations.
• Collaborate with marketing, sales and call centre teams to improve messaging and conversion rates.
• Prepare performance reports for stakeholders and recommend actionable next steps.

Skills

Google Ads management

Microsoft Advertising

GTM & GA4

Excel/Sheets analytics

Campaign strategy & bidding

Reporting tools (Looker Studio)

Stakeholder collaboration

Tools

Google Ads

Microsoft Advertising

Google Tag Manager

GA4

Looker Studio

Job description

BruntWork is seeking an experienced SEM Specialist to manage and optimise paid search campaigns across Google Ads and Microsoft Advertising, focusing on generating qualified leads and achieving CPA/ROAS goals.

You will collaborate with marketing, sales, and call centres to drive improvements in lead quality and conversions, while maintaining accurate conversion tracking and reporting. The role requires strong analytical skills and hands-on experience with GTM/GA4 and Looker Studio.