Senior Meta Ads & Funnel Specialist (Remote)

Emapta Global; Metro Manila; Remote; PHP 900,000 - 1,200,000; Full time

Benefits offered by this job

HMO coverage

Permanent Work From Home

Day shift, weekends off

Salary advance program

Upskilling via Emapta Academy

Gym access 24/7 (Ortigas and Makati)

Job summary

Emapta Global is seeking a Senior Media Buyer & Funnel Specialist to drive high-impact Meta advertising campaigns and conversion funnels for international clients. You will build, optimize, and scale lead-generation campaigns while monitoring performance and maintaining lead quality.

The role offers permanent Work From Home with day shifts, exposure to client strategy, and opportunities for growth through Emapta Academy and global collaboration.

Qualifications

• 5+ years of hands-on Meta advertising experience.
• Strong experience with HighLevel (GHL), including funnels, landing pages, and automations.
• Strong written and verbal communication skills.
• Proven ability to manage multiple client accounts simultaneously.
• Strong understanding of lead-generation marketing, offers, and conversion optimization.
• Experience analyzing and improving landing page performance.
• Strong copywriting skills and creative judgment.
• Experience with tracking, Meta Pixel, and Conversions API.
• Proficiency in using AI as part of daily workflows.
• Resourceful, proactive, and able to solve problems independently.
• Strong analytical skills and confidence in making data-driven decisions.

Responsibilities

• Funnel Building & Automation: Build landing pages, forms, funnels, and automations in HighLevel CRM.
• Maintenance and improvement: Troubleshoot and optimize existing funnels and automations.
• A/B testing: Conduct continuous tests on landing pages and funnel elements.
• Meta Advertising: Build, launch, and manage Meta ad campaigns in Ads Manager.
• Creative updates: Refresh creative assets as needed.
• Campaign scaling: Scale successful lead-generation campaigns while preserving quality.
• Tracking setup: Set up and troubleshoot Meta Pixel, Conversions API, and tracking.
• Performance monitoring: Monitor metrics and implement improvements.
• Analytics: Analyze CPL, landing pages, lead quality, spend, and metrics.
• Lead quality: Diagnose issues and optimize for qualified leads.
• Creative testing: Test ads, offers, audiences, and landing pages.
• Offers & Creative: Develop offers, hooks, ad copy, scripts, and concepts.
• Creative production: Create or direct image and video creative.
• Experimentation: Test new formats continuously.
• Reports & AI: Prepare client-ready performance reports and recommendations; use AI to improve workflows.
• Freelancer management: Find, brief, and QA freelancers as needed.

Skills

Meta advertising

HighLevel (GHL)

Communication

Account management

Lead generation

Landing pages

Copywriting

Tracking

Meta Pixel

Conversions API

AI workflows

Analytics

Data-driven decisions

Independent problem-solving

Tools

HighLevel (GHL)

Meta Pixel

Conversions API

Job description

Emapta Global is seeking a Senior Media Buyer & Funnel Specialist to drive high-impact Meta advertising campaigns and conversion funnels for international clients. You will build, optimize, and scale lead-generation campaigns while monitoring performance and maintaining lead quality.

The role offers permanent Work From Home with day shifts, exposure to client strategy, and opportunities for growth through Emapta Academy and global collaboration.