Senior Marketing Specialist

PHL002 Thomson Reuters Corporation Pte Limited - Phil Branch; Manila; Presencial; PHP 700 000 - 1 100 000; Tempo integral

Resumo da oferta

Thomson Reuters Foundation in the Philippines is seeking a Senior Marketing Specialist to drive the marketing strategy for the Enterprise Hub. You will define audiences, craft value propositions, and shape messaging across channels to support income targets and organizational goals.

You will lead go-to-market launches, coordinate campaigns with product, sales and delivery teams, and ensure brand alignment with Reuters Trust Principles.

Qualificações

• Substantial marketing experience with ownership of multi-channel campaigns and launches.
• Experience marketing to business or institutional audiences and collaborating with sales.
• Ability to turn complex services into clear propositions and messaging.
• Strong digital marketing skills across email, web, paid media, and analytics.
• Experience using audience research, segmentation and KPI reporting.

Responsabilidades

• Marketing strategy: Develop focused marketing plans aligned with product strategy and income targets.
• Audience and proposition development: Define priority segments, messaging and measurable objectives.
• Campaign delivery: Plan and deliver integrated activity across channels to build awareness and generate leads.
• Go-to-market leadership: Lead launches, coordinate assets and customer journeys across teams.
• Customer lifecycle and sales alignment: Manage communications throughout onboarding, retention and renewal.
• Market insight and performance: Support discovery, pricing, segmentation and KPI-based optimization.
• Delivery and governance: Coordinate teams, manage budgets, ensure brand-consistency and compliance.

Conhecimentos

Marketing strategy

Multi-channel campaigns

B2B marketing

Audience segmentation

Campaign analytics

Cross-functional teamwork

Go-to-market

Descrição da oferta de emprego

Senior Marketing Specialist – based in the Philippines and reporting to the Enterprise Lead.

Key Responsibilities

• Marketing strategy: Develop focused marketing plans aligned with the Enterprise Hub’s product strategy, commercial priorities, income targets and organisational objectives.
• Audience and proposition development: Define priority audience segments, value propositions, messaging, channels and measurable objectives, translating complex expertise into clear, customer-focused communications.
• Campaign delivery: Plan and deliver integrated activity across owned, earned and paid channels to build awareness, generate qualified leads and improve conversion.
• Go-to-market leadership: Lead launches for new and updated offerings, coordinating launch plans, campaign assets, customer journeys and thought-leadership marketing across contributing teams.
• Customer lifecycle and sales alignment: Manage communications from acquisition and nurture through onboarding, retention and renewal, working with business development colleagues to strengthen lead-management processes and the sales funnel.
• Market insight and performance: Support customer discovery, market validation, pricing and packaging; set campaign key performance indicators and use segmentation, testing, feedback and analysis to optimise campaigns and inform product decisions.
• Delivery and governance: Coordinate internal teams and external suppliers, manage budgets and schedules, maintain accurate campaign and pipeline data, and ensure all activity is brand-consistent and compliant with the Reuters Trust Principles.

Required Qualifications

• Experience: Substantial marketing experience, including ownership of multi-channel campaigns, demand generation and product or service launches with measurable audience or revenue outcomes.
• Business-to-business marketing: Experience marketing to business or institutional audiences and working with colleagues responsible for products, sales, partnerships and delivery.
• Positioning and communications: Ability to turn complex expertise and services into clear propositions and customer-focused messaging, supported by excellent written and verbal communication.
• Digital marketing: Strong capability across email, web, search, paid media, social media, content marketing and campaign analytics.
• Insight and analysis: Experience using audience research, segmentation and testing; defining key performance indicators; reporting performance; and translating evidence into action.
• Project and stakeholder management: Ability to coordinate contributors, manage competing priorities, budgets and external suppliers, and deliver autonomously across functions, cultures and time zones.
• Core competencies: Commercial awareness, sound judgement, responsible marketing practice and a clear commitment to the Foundation’s mission and the Reuters Trust Principles.

Preferred Qualifications

• Systems experience: Experience using customer relationship management, marketing automation or sales pipeline systems.
• Commercialisation: Experience supporting the commercialisation of an existing programme, capability or intellectual asset.
• Offer and sector knowledge: Experience marketing research, data products, events, advisory services or learning offers, or exposure to professional services, training, technology, media, legal services, responsible business or philanthropy.

What’s in it For You?

• Global Perspective and Impact: Interested in working for a dynamic global organization with a focus on social impact? With hubs all over the world from Bangkok to Madrid to Rio de Janeiro, join a truly international team with a shared goal of helping to build societies around the world that are free, fair, and informed.
• Unique Approach: Our expertise in media and the law is world class. We combine the power of both to address the critical issues faced by humanity.
• Our Relevance: With a focus on advancing media freedom, fostering more inclusive economies and promoting human rights, our work has never been more needed than right now.
• Industry Competitive Benefits: We offer competitive salary packages and market-leading benefits.
• Learning & Development: We are dedicated to the continual professional development of our employees and offer access to both in-house and external training opportunities.

About Thomson Reuters Foundation

The Thomson Reuters Foundation is the corporate foundation of Thomson Reuters, the global news and information services company. As an independent charity, registered in the UK and USA, we leverage our media, legal and data driven expertise to strengthen independent journalism, enable access to the law and promote responsible business. Through news, media development, free legal assistance and data intelligence, we aim to build free, fair and informed societies.

About Thomson Reuters

Thomson Reuters informs the way forward by bringing together the trusted content and technology that people and organizations need to make the right decisions. We serve professionals across legal, tax, accounting, compliance, government, and media. Our products combine highly specialized software and insights to empower professionals with the data, intelligence, and solutions needed to make informed decisions, and to help institutions in their pursuit of justice, truth, and transparency. Reuters, part of Thomson Reuters, is a world leading provider of trusted journalism and news. We are powered by the talents of 26,000 employees across more than 70 countries, where everyone has a chance to contribute and grow professionally in flexible work environments. At a time when objectivity, accuracy, fairness, and transparency are under attack, we consider it our duty to pursue them.

Legal, Diversity and Inclusion

To ensure we can do that, we seek talented, qualified employees in all our operations around the world regardless of race, color, sex/gender, including pregnancy, gender identity and expression, national origin, religion, sexual orientation, disability, age, marital status, citizen status, veteran status or any other protected classification under applicable law.

Thomson Reuters is proud to be an Equal Employment Opportunity Employer providing a drug‑free workplace. We also make reasonable accommodations for qualified individuals with disabilities and for sincerely held religious beliefs in accordance with applicable law. More information on requesting an accommodation here.

Learn more: https://www.thomsonreuters.com/en/about-us.html