Senior Marketing Specialist

Thomson Reuters; Manila; Hybrid; PHP 800,000 - 1,800,000; Full time

Benefits offered by this job

Competitive salary and benefits

Global learning & development

Hybrid work model

Job summary

Thomson Reuters Foundation is seeking a Senior Marketing Specialist in Manila to turn complex offerings into customer-focused propositions. You will lead multi-channel campaigns, drive demand generation, and align marketing with enterprise priorities across global teams.

You will own audience targeting, messaging, and go-to-market launches while coordinating with product, sales, and partnerships to ensure sustainable income growth and brand integrity.

Qualifications

• Proven ability to develop and execute multi-channel marketing plans.
• Experience marketing to business/institutional audiences and collaborating with product, sales, and partnerships.
• Strong messaging, positioning, and communication skills across channels.

Responsibilities

• Develop marketing strategy aligned with product strategy and targets.
• Define audience segments, value propositions, messaging, channels and measurable objectives.
• Plan and deliver integrated campaigns across owned, earned, and paid media to generate leads and drive conversions.
• Lead launches for new offerings, coordinating assets, journeys, and thought-leadership marketing.
• Coordinate with business development to align lead generation and sales funnel processes.
• Monitor market insights, pricing, packaging, and KPI reporting to optimize campaigns.

Skills

Multi-channel marketing

Demand generation

B2B marketing

Positioning & messaging

Digital marketing

Analytics & KPI tracking

Project & stakeholder management

Tools

CRM systems

Marketing automation

Sales pipeline management

Job description

## Senior Marketing SpecialistApply: Hybrid: Philippines, Manila: Full time: Posted Today: End Date: November 30, 2026 (30+ days left to apply): JREQ204645**Senior Marketing Specialist** **Job Description**The Thomson Reuters Foundation is the corporate foundation of Thomson Reuters, the global AI and technology company. As an independent UK, Irish, and US registered charity, we use our media, legal, and data expertise to foster free, fair, and informed societies. Are you a commercially minded marketer who can turn complex expertise into compelling offers? We’re seeking a Senior Marketing Specialist, based in the Philippines and reporting to the Enterprise Lead, to bring our products, services, and partnerships to market, generate qualified leads, and support sustainable income growth while upholding the Reuters Trust Principles. **Key Responsibilities*** Marketing strategy: Develop focused marketing plans aligned with the Enterprise Hub’s product strategy, commercial priorities, income targets and organisational objectives.* Audience and proposition development: Define priority audience segments, value propositions, messaging, channels and measurable objectives, translating complex expertise into clear, customer-focused communications.* Campaign delivery: Plan and deliver integrated activity across owned, earned and paid channels to build awareness, generate qualified leads and improve conversion.* Go-to-market leadership: Lead launches for new and updated offerings, coordinating launch plans, campaign assets, customer journeys and thought-leadership marketing across contributing teams.* Customer lifecye and sales alignment: Manage communications from acquisition and nurture through onboarding, retention and renewal, working with business development colleagues to strengthen lead-management processes and the salesfunnel.* Market insight and performance: Support customer discovery, market validation,pricing and packaging; set campaign key performance indicators and usesegmentation, testing, feedback and analysis to optimise campaigns and informproduct decisions.* Delivery and governance: Coordinate internal teams and external suppliers, managebudgets and schedules, maintain accurate campaign and pipeline data, and ensureall activity is brand-consistent and compliant with the Reuters Trust Principles. **Required Qualifications*** Experience: Substantial marketing experience, including ownership of multi-channel campaigns, demand generation and product or service launches with measurable audience or revenue outcomes.* Business-to-business marketing: Experience marketing to business or institutional audiences and working with colleagues responsible for products, sales, partnerships and delivery.* Positioning and communications: Ability to turn complex expertise and services into clear propositions and customer-focused messaging, supported by excellent written and verbal communication.* Digital marketing: Strong capability across email, web, search, paid media, social media, content marketing and campaign analytics.* Insight and analysis: Experience using audience research, segmentation and testing; defining key performance indicators; reporting performance; and translating evidence into action.* Project and stakeholder management: Ability to coordinate contributors, manage competing priorities, budgets and external suppliers, and deliver autonomously across functions, cultures and time zones.* Core competencies: Commercial awareness, sound judgement, responsible marketing practice and a clear commitment to the Foundation’s mission and the Reuters Trust Principles. **Preferred Qualifications*** Systems experience: Experience using customer relationship management, marketing automation or sales pipeline systems.* Commercialisation: Experience supporting the commercialisation of an existing programme, capability or intellectual asset.* Offer and sector knowledge: Experience marketing research, data products, events, advisory services or learning offers, or exposure to professional services, training, technology, media, legal services, responsible business or philanthropy. #LI-KG1**What’s in it For You?*** **Global Perspective and Impact:** Interested in working for a dynamic global organization with a focus on social impact? With hubs all over the world from Bangkok to Madrid to Rio de Janeiro, join a truly international team with a shared goal of helping to build societies around the world that are free, fair, and informed.* **Unique Approach:** Our expertise in media and the law is world class. We combine the power of both to address the critical issues faced by humanity.* **Our Relevance:** With a focus on advancing media freedom, fostering more inclusive economies and promoting human rights, our work has never been more needed than right now.* **Industry Competitive Benefits:** We offer competitive salary packages and market-leading benefits.* **Learning & Development:** We are dedicated to the continual professional development of our employees and offer access to both in-house and external training opportunities.**About Thomson Reuters Foundation**The Thomson Reuters Foundation is the corporate foundation of Thomson Reuters, the global news and information services company. As an independent charity, registered in the UK and USA, we leverage our media, legal and data driven expertise to strengthen independent journalism, enable access to the law and promote responsible business. Through news, media development, free legal assistance and data intelligence, we aim to build free, fair and informed societies.**About Thomson Reuters**Thomson Reuters informs the way forward by bringing together the trusted content and technology that people and organizations need to make the right decisions. We serve professionals across legal, tax, accounting, compliance, government, and media. Our products combine highly specialized software and insights to empower professionals with the data, intelligence, and solutions needed to make informed decisions, and to help institutions in their pursuit of justice, truth, and transparency. Reuters, part of Thomson Reuters, is a world leading provider of trusted journalism and news.We are powered by the talents of 26,000 employees across more than 70 countries, where everyone has a chance to contribute and grow professionally in flexible work environments. At a time when objectivity, accuracy, fairness, and transparency are under attack, we consider it our duty to pursue them. Sound exciting? Join us and help shape the industries that move society forward.As a global business, we rely on the unique backgrounds, perspectives, and experiences of all employees to deliver on our business goals. To ensure we can do that, we seek talented, qualified employees in all our operations around the world regardless of race, color, sex/gender, including pregnancy, gender identity and expression, national origin, religion, sexual orientation, disability, age, marital status, citizen status, veteran status, or any other protected classification under applicable law. Thomson Reuters is proud to be an Equal Employment Opportunity Employer providing a drug-free workplace.We also make reasonable accommodations for qualified individuals with disabilities and for sincerely held religious beliefs in accordance with applicable law. More information on requesting an accommodation here.