Senior Marketing Operations Manager

AIPI Acquire Intelligence Philippines Inc.; Pasig; On-site; PHP 1,200,000 - 2,000,000; Full time

Job summary

Acquire Intelligence Philippines Inc. is seeking a Senior Marketing Operations Manager to lead MarTech administration and strategic campaigns.

You will manage HubSpot, ZoomInfo, Cognism, and Salesforce workstreams, ensuring data integrity and actionable reporting across the marketing stack. You will partner with demand gen, Business Development, and leadership to design segmentation, enable triggered emails, and guide AI-based capabilities in campaign ops.

Qualifications

• Senior Marketing Operations Manager with hands-on MarTech ownership and campaign execution.
• Experience integrating and administering HubSpot, Salesforce, and data tools for attribution and reporting.
• Ability to design and optimize lead scoring, segmentation, and triggered email programs.

Responsibilities

• Serve as lead admin for marketing tech stack and data integrations with Salesforce.
• Maintain data quality: auditing, cleansing, deduping, enrichment.
• Own marketing reporting layer: dashboards for funnel, MQL velocity, campaigns.
• Design and run triggered email programs and nurture workflows.
• Own lead scoring models; align with sales.
• Roadmap AI models in segmentation and campaign ops.

Skills

HubSpot

Salesforce

ZoomInfo

Cognism

Lead scoring

Marketing automation

Data enrichment

Reporting dashboards

Tools

HubSpot (Marketing Hub)

Salesforce

ZoomInfo

Cognism

Job description

We’re an award‑winning global outsourcer providing contact center and back office services on behalf of our global clients. Come work at a place where innovation and teamwork come together to support the most exciting missions in the world! Reasonable Accommodations Statement

We’re looking for a Senior Marketing Operations Manager to be the technical and operational backbone of our marketing org. This is a hands‑on role with two primary areas of focus: 1. Run the MarTech stack — you’re the admin and source of truth for HubSpot, ZoomInfo, and Cognism, and you work hand in hand with our Salesforce Admin team to keep both systems in sync. Working directly with an off‑shore team to enrich leads, apply attribution to build the reporting that leadership relies on. 2. Lead execution on strategic campaigns — scoping updates to our triggered email programs, lead scoring, personas and segmentation strategy for new initiatives — while laying the groundwork for implementing AI in our campaign Ops. You’ll partner closely with demand gen, Business Development, our SFDC Admin team, and marketing leadership. You know HubSpot deeply, you’re very comfortable in Salesforce, you think in segments and workflows, and you’re as effective in the weeds of a build as you are out front aligning stakeholders and running the execution plan.

Join the A-Team and experience the A-Life!

What You’ll Own

• Serve as lead admin for HubSpot (Marketing Hub) and the broader stack, including our data/intent tools (ZoomInfo and Cognism) and their integration with Salesforce.
• Manage lead and account data end to end: auditing, cleansing, deduping, and enrichment so targeting and reporting stay trustworthy.
• Partner closely and communicate constantly with the Salesforce Admin team to keep the HubSpot Salesforce sync clean — field mapping, lifecycle stages, lead routing, and data integrity across both systems.
• Maintain and expand the marketing reporting layer: dashboards for funnel conversion, MQL velocity, campaign performance, and pipeline contribution that leadership can actually use.
• Administer users, permissions, integrations, and net-new tooling; evaluate and pilot new capabilities (including existing AI features already in the stack).

Campaign Strategy & Execution Leadership

• Scope and project‑manage the bigger integrated and targeted campaigns — from brief to build‑out to launch — owning timelines, dependencies, and the marketing‑ops side of delivery.
• Design and maintain triggered/behavioral email programs and nurture workflows tied to real signals, not just batch sends.
• Own lead scoring: build, test, and tune models that reflect fit and intent, and keep them aligned with sales.
• Set roadmap for AI models in segmentation.
• Work alongside an offshore marketing operations team (3 People), setting priorities, reviewing work, and incorporating campaign capabilities globally.
• Act as the operational point of contact for campaign stakeholders — translating goals into segmentation, workflows, and measurable programs, and keeping cross‑functional work moving.

Acquire Intelligence is an award‑winning, global business outsourcer with 10,000 staff and over 16‑years’ experience in delivering intelligent contact center and back‑office functions for global businesses across many industries including telecommunications, banking and financial services, insurance, media, education and retail. We’re an entrepreneurial business that is highly experienced in working with our partners to solve real‑life problems quickly. A genuine partnership approach is at the heart of we do. Our teams are highly proficient in exceeding expectations, especially in situations where in‑house teams may be typically challenged with the business processes of “big business.”

We have Class A offices in 14 locations across Australia, the Dominican Republic, the Philippines and the United States, as well as comprehensive Work‑from‑Home environments, where client‑permitted.

We’re recognized as being Safe, Flexible and Innovative, giving our clients the capability to Outsource with confidence.

As a dynamic organization with the ability to take your career to the next level, we’re looking for strong candidates with BPO experience to join our growing team.

We value our employees highly and, as such, offer excellent career development programs and competitive compensation and benefits packages.

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