Senior Marketing Executive

CLaaS2SaaS; Manila; On-site; PHP 900,000 - 1,300,000; Full time

Job summary

CLaaS2SaaS, a Singapore-headquartered AI acceleration platform, seeks a Senior Marketing Executive to drive high-performing digital campaigns across Facebook, Google, TikTok, and more. You will collaborate with the regional team and vendors, focusing on paid advertising, influencer partnerships, CRM automation, and remarketing strategies.

You will build and optimize funnels, automate messages, and use Conversion API to enhance tracking and performance.

Qualifications

• 3–5 years of hands-on experience in a digital marketing agency
• Strong knowledge of SEM/SEO and paid ads
• Data-driven mindset with performance marketing focus
• Ability to manage campaigns end-to-end
• Excellent collaboration and communication skills

Responsibilities

• Plan, launch, and optimize multi-channel paid campaigns across Facebook, Google, TikTok, and other platforms.
• Create and manage custom audiences, lookalike audiences, and remarketing campaigns to boost conversions.
• Implement Conversion API and tracking setups to improve data accuracy and efficiency.
• Run regular A/B tests on creatives, landing pages, and messaging to lift CTR and conversions.

Skills

Paid advertising

Campaign management

Data-driven analytics

Cross-functional collaboration

Independent work

Tools

HubSpot

Meta Conversion API

Facebook Ads

Google Ads

TikTok Ads

Job description

CLaaS2SaaS is a Singapore-headquartered Pan-ASEAN AI Acceleration Platform committed to advancing inclusive digital economy transformation across Southeast Asia. With a growing presence across Singapore, Malaysia, Indonesia, Philippines, Vietnam, Cambodia, Myanmar, Sri Lanka, India, and China, we work closely with higher education institutions, enterprises, SMEs, and governments to accelerate workforce and digital transformation in the AI era.

Driven by a Skills-First, Work-Integrated Learning innovation, CLaaS2SaaS combines work-integrated learning with AI-powered adaptive technologies to develop industry-ready digital talent and support lifelong career growth. Our innovative learning ecosystem enables faster and more effective workforce transformation, empowering individuals with practical skills, real-world industry experience, and meaningful career outcomes.

At the same time, we support enterprises in adopting intelligent digital solutions and scalable AI-enabled services that enhance productivity, workforce capabilities, and operational efficiency. By connecting education, industry, and technology within a unified ecosystem, CLaaS2SaaS is building a more connected, agile, and AI-powered ASEAN economy for the future.

Job Summary

As a Senior Marketing Executive, you will play a pivotal role in executing high-performing, multi‑channel digital campaigns across Facebook, Google, TikTok, and other platforms. You will work closely with the regional marketing team and external vendors, with a strong focus on paid advertising, influencer collaborations, CRM automation, and remarketing strategies. You’ll also be responsible for building and optimizing funnels, automating messages, and using Meta’s conversion API to improve tracking and performance.

Key Responsibilities

Campaign Management

• Plan, launch, and optimize paid advertising campaigns on Facebook, Google, and TikTok
• Create custom audiences, lookalike audiences, and manage remarketing campaigns for improved conversion
• Implement Conversion API and tracking setups to ensure data accuracy and campaign efficiency
• Run regular A/B tests on creatives, landing pages, and messaging to boost CTRs and conversion rates

Influencer & Partnership Marketing

• Identify, negotiate, and manage relationships with influencers and content creators
• Coordinate campaign deliverables and measure influencer performance and ROI
• Collaborate with partners and media networks to expand reach and engagement

CRM & Automation

• Set up and manage marketing workflows in HubSpot.
• Build automated follow‑up sequences for leads and customers via email, SMS, and messenger bots
• Use lead scoring and segmentation to personalize customer journeys and increase conversion rates

Analytics & Optimization

• Monitor key metrics (ROAS, CPA, CPL, CTR, etc.) and deliver insights-driven recommendations
• Generate campaign reports and present performance results to stakeholders
• Ensure full‑funnel visibility and optimize for every stage from awareness to conversion

Creative & Messaging Support

• Work closely with content and design teams to craft scroll‑stopping creatives and ad copy
• Ensure brand consistency across all assets and campaign channels
• Optimize messaging for platform‑specific behaviors and audience segment

Requirements

• 3–5 years of hands‑on experience in a digital marketing agency
• Strong working knowledge of SEM, SEO, paid ads (Google, Meta, etc.), and performance marketing
• Someone who is highly seasoned in managing and executing campaigns end‑to‑end
• Proven experience handling multiple campaigns and clients simultaneously
• Data‑driven mindset with the ability to analyze performance and optimize accordingly
• Strong collaboration and communication skills, especially with cross‑functional teams
• Ability to work independently with minimal supervision

eduCLaaS is a Pan‑Asia Digital Learning and Talent Platform which aims to deliver talent and enterprise growth with CLaaS® for inclusive digital economy transformation. We connect higher education students, working adults, enterprises, employers, and post‑secondary institutions for digital upskilling, digital career induction, and digital workforce development.

CLaaS®delivers Competency Learning as a Service to bridge the digital skills gap with competency‑based curriculum, work‑based learning pedagogy and blended work2learn journey. CLaaS® courses have received accreditations from education regulatory bodies and over 100 international universities. eduCLaaS, with a network of 100+ campuses, has served over 50,000+ learners, and 2000+ enterprises across Asia with CLaaS®.

eduCLaaS is a Pan‑Asia Digital Learning and Talent Platform which aims to deliver talent and enterprise growth with CLaaS® for inclusive digital economy transformation. We connect higher education students, working adults, enterprises, employers, and post‑secondary institutions for digital upskilling, digital career induction, and digital workforce development.

CLaaS®delivers Competency Learning as a Service to bridge the digital skills gap with competency‑based curriculum, work‑based learning pedagogy and blended work2learn journey. CLaaS® courses have received accreditations from education regulatory bodies and over 100 international universities. eduCLaaS, with a network of 100+ campuses, has served over 50,000+ learners, and 2000+ enterprises across Asia with CLaaS®.