Digital Marketing Leader: Growth, Analytics & Strategy

eduCLaaS; Philippines; Hybrid; PHP 1,200,000 - 2,400,000; Full time

Job summary

eduCLaaS is seeking a Senior Marketing Manager who lives and breathes digital. This hands-on leadership role will own the marketing strategy end to end, from channel planning and budget allocation through campaign execution, performance analysis, and reporting to the leadership team.

The ideal candidate has built and scaled digital programmes across paid, organic, lifecycle and content, with demonstrated commercial impact.

Qualifications

• 6+ years in marketing with digital focus.
• Proven ownership of paid media budgets and campaigns.
• Strong quantitative and data-driven decision making.
• Experience in agency or client-facing roles is a plus.

Responsibilities

• Own and deliver annual and quarterly marketing plans aligned to revenue targets.
• Set channel strategy and allocate budget across paid media, SEO, content, email/CRM, social and partnerships.
• Define KPI framework (CAC, ROAS, MQL/SQL) and lead the team to meet it.
• Lead integrated digital campaigns across the full funnel and optimize performance.

Skills

Digital marketing

Paid media

SEO

Content marketing

Analytics

Tools

GA4

Google Ads

Meta Ads Manager

Google Tag Manager

Job description

eduCLaaS is seeking a Senior Marketing Manager who lives and breathes digital. This hands-on leadership role will own the marketing strategy end to end, from channel planning and budget allocation through campaign execution, performance analysis, and reporting to the leadership team.

The ideal candidate has built and scaled digital programmes across paid, organic, lifecycle and content, with demonstrated commercial impact.