Senior Manager, Brand Resort

Solaire Resort; Philippines; On-site; PHP 2,000,000 - 3,200,000; Full time

Job summary

Solaire Resort in Quezon City seeks a Senior Manager, Brand Resort to lead strategic brand marketing initiatives across the property. You will partner with business units to drive footfall, revenue, and memberships while shaping go-to-market campaigns.

Extensive analytics, cross-functional leadership, and a deep understanding of digital marketing and partnerships are essential to elevate the brand and deliver measurable ROAS for resort experiences.

Qualifications

• Strong analytical skills to interpret market data.
• Decision making and critical problem solving.
• Results- and solutions-oriented mindset.
• Excellent written and oral communication.
• Proven ability to lead and motivate a team.
• Keen eye for detail aligned with brand identity.
• Knowledge in Digital Marketing and acquisition marketing.
• Proficient with marketing platforms and tools.
• Efficient project management skills.

Responsibilities

• Develop and execute marketing strategies to attract footfall and revenue for the property.
• Strategize campaigns to drive visitation, upselling, and cross-selling with business units.
• Create go-to-market brand campaigns under guidance of Brand Marketing Director.
• Collaborate with entertainment, digital, OOH, and PR to build visibility among target markets.
• Identify external partnerships to drive footfall and Solaire Rewards sign-ups.
• Track footfall vs revenue; derive insights and implement pivot plans.
• Leverage promotions to encourage membership sign-ups.
• Serve as strategic partner across business units with data-driven marketing recommendations.
• Coordinate with multiple verticals to strategize effective brand marketing and sign-ups MOM.
• Profile potential customers with data analytics and model propensity.

Skills

Analytical skills

Decision making

Communication

Leadership

Attention to detail

Digital marketing

Marketing platforms

Project management

Job description

Senior Manager, Brand Resort

Company : Solaire Resort Job Type : Full Time Quezon City, Philippines

Job Description

• Develop and execute marketing strategies to attract foot fall and generate revenue in the property
• Strategize and implement campaigns aimed at audiences to drive visitation considering upselling and cross
  selling efforts with the respective business units
• With the Brand Marketing Director’s guidance, develop strong go -to -market strategies for Brand campaigns
• Strategize with entertainment, digital, OOH, and PR to create noise and visibility among the target market
• Identify and assess strategic external partnerships to drive footfall and Solaire Rewards sign -ups (i.e. brand
  led retail partnerships, etc.)
• Track footfall versus revenue, identify insights and deploy actionable strategies and pivot plans with the Brand
  Marketing Director
• Leverage on existing promotions and strategize efforts to encourage membership sign -ups
• Serving as a strategic partner among the business units, providing data, insights, and marketing
  recommendations for brand resort tactical and thematic efforts
• Work closely with the different Business Units, as well as within the B&M verticals (Digital, Marketing Services,
  PR and Entertainment) to strategize on effective brand marketing efforts and increasing Solaire Rewards sign
  ups MOM
• Use data analytics to profile potential customers and identify high -opportunity segments (lookalikes and
  propensity modeling)
• Measure the effectiveness of campaigns through visitation, sign -up rates, revenue generated and ROAS
• Optimize strategies based on performance and market response

Requirements

• Strong analytical skills with the ability to interpret market data and use it to create compelling marketing initiatives
  and develop products.
  
• Strong decision making and critical problem solving skills.
  
• Must be results and solutions oriented.
  
• Excellent communication (both written and oral) and interpersonal skills.
  
• Proven ability to lead and motivate a team. Should be able to train and groom direct reports to become strategic and
  efficient.
• Must posses a keen eye for detail, with the ability to evaluate and implement creative ideas that align with Solaire’s
  brand's identity and marketing and business objectives.
  
• Knowledge in Digital Marketing, E -commerce, and acquisition marketing experience is a plus.
  
• Proficient in marketing platforms, and other relevant tools and technologies.
  
• Efficient project management skills