Brand Resort Marketing Lead

Solaire Resort; Philippines; On-site; PHP 2,000,000 - 3,200,000; Full time

Job summary

Solaire Resort in Quezon City seeks a Senior Manager, Brand Resort to lead strategic brand marketing initiatives across the property. You will partner with business units to drive footfall, revenue, and memberships while shaping go-to-market campaigns.

Extensive analytics, cross-functional leadership, and a deep understanding of digital marketing and partnerships are essential to elevate the brand and deliver measurable ROAS for resort experiences.

Qualifications

• Strong analytical skills to interpret market data.
• Decision making and critical problem solving.
• Results- and solutions-oriented mindset.
• Excellent written and oral communication.
• Proven ability to lead and motivate a team.
• Keen eye for detail aligned with brand identity.
• Knowledge in Digital Marketing and acquisition marketing.
• Proficient with marketing platforms and tools.
• Efficient project management skills.

Responsibilities

• Develop and execute marketing strategies to attract footfall and revenue for the property.
• Strategize campaigns to drive visitation, upselling, and cross-selling with business units.
• Create go-to-market brand campaigns under guidance of Brand Marketing Director.
• Collaborate with entertainment, digital, OOH, and PR to build visibility among target markets.
• Identify external partnerships to drive footfall and Solaire Rewards sign-ups.
• Track footfall vs revenue; derive insights and implement pivot plans.
• Leverage promotions to encourage membership sign-ups.
• Serve as strategic partner across business units with data-driven marketing recommendations.
• Coordinate with multiple verticals to strategize effective brand marketing and sign-ups MOM.
• Profile potential customers with data analytics and model propensity.

Skills

Analytical skills

Decision making

Communication

Leadership

Attention to detail

Digital marketing

Marketing platforms

Project management

Job description

Solaire Resort in Quezon City seeks a Senior Manager, Brand Resort to lead strategic brand marketing initiatives across the property. You will partner with business units to drive footfall, revenue, and memberships while shaping go-to-market campaigns.

Extensive analytics, cross-functional leadership, and a deep understanding of digital marketing and partnerships are essential to elevate the brand and deliver measurable ROAS for resort experiences.