Senior Manager, Analytics - iGaming - Onsite, Philippines

SmartConsulting.net; Manila; On-site; PHP 1,800,000 - 2,400,000; Full time

Job summary

SmartConsulting.net in Manila is seeking a senior analytics leader to oversee the Analytics department strategy and activities aimed at supporting casino marketing revenue goals. You will generate business and customer insights and lead performance results and recommendations.

You will partner with business leaders, define analytical requirements, execute the Marketing Analytics roadmap, develop advanced segmentation, and drive revenue growth through data-driven decisions.

Qualifications

• 7+ years of experience in analytics, BI, or customer strategy.
• Advanced proficiency in Python, SQL, SAS, Power BI, and modern visualization tools.
• Strong casino, hospitality, loyalty, CRM, or customer analytics background preferred.

Responsibilities

• Lead the analysis of casino events, promotions, offers, and programs by delivering actionable insights and strategic recommendations that improve business performance and customer engagement.
• Partner with business leaders to identify opportunities, define analytical requirements, measure outcomes, and support data-driven marketing decisions.
• Define and execute the Marketing Analytics strategic roadmap, ensuring alignment with organizational goals and commercial priorities.
• Develop advanced customer segmentation, behavioral models, and lifecycle analytics to improve customer understanding, personalization, and profitability.
• Proactively identify revenue growth opportunities, marketing effectiveness improvements, operational efficiencies, and cost optimization initiatives through advanced analytics.
• Drive alignment between analytics strategy and execution through stakeholder engagement, business reviews, and performance measurement frameworks.
• Establish Marketing Analytics best practices, processes, and capabilities that improve operational efficiency, analytical quality, and business impact.
• Partner with IT and business teams to enhance data warehouse capabilities, data integration, governance, and the development of a complete 360-degree customer view.

Skills

Analytics

Business Intelligence

Customer Strategy

Python

SQL

SAS

Power BI

Data Visualization

Tools

Python

SQL

SAS

Power BI

Job description

Location: Onsite, Philippines

About the Job:

Oversee the strategy for the Analytics department and activities to help drive and support casino marketing revenue goals. Functions as primary person to generate business and customer insights and lead performance results and recommendations.

Job Responsibilities:

• Lead the analysis of casino events, promotions, offers, and programs by delivering actionable insights and strategic recommendations that improve business performance and customer engagement.
• Partner with business leaders to identify opportunities, define analytical requirements, measure outcomes, and support data-driven marketing decisions.
• Define and execute the Marketing Analytics strategic roadmap, ensuring alignment with organizational goals and commercial priorities.
• Develop advanced customer segmentation, behavioral models, and lifecycle analytics to improve customer understanding, personalization, and profitability.
• Proactively identify revenue growth opportunities, marketing effectiveness improvements, operational efficiencies, and cost optimization initiatives through advanced analytics.
• Drive alignment between analytics strategy and execution through stakeholder engagement, business reviews, and performance measurement frameworks.
• Establish Marketing Analytics best practices, processes, and capabilities that improve operational efficiency, analytical quality, and business impact.
• Partner with IT and business teams to enhance data warehouse capabilities, data integration, governance, and the development of a complete 360-degree customer view.

The Successful Candidate:

• 7+ years experience in analytics, business intelligence, customer strategy, or related data-driven functions
• Advanced proficiency in Python, SQL, SAS, Power BI, and modern analytics/data visualization tools
• Strong casino, hospitality, loyalty, CRM, or customer analytics experience preferred