Senior Ecommerce Growth & Performance Marketing Lead

Prisim & Pearl; Manila; On-site; PHP 900,000 - 1,300,000; Full time

Job summary

Prism & Pearl is seeking an experienced Ecommerce Growth & Performance Marketing Lead to own the brand's growth strategy across acquisition, conversion and retention. You will drive Meta Ads, Shopify optimization, email retention via Klaviyo and content strategy, collaborating with designers and the founders.

You will independently identify growth opportunities, prioritise campaigns, test offers and budgets, and use data to push profitable revenue growth while maintaining premium brand

Qualifications

• Strong ecommerce or DTC marketing experience.
• Proven hands on Meta Ads experience.
• Experience personally managing ecommerce advertising campaigns and budgets.
• Shopify experience.
• Strong understanding of customer acquisition.
• Experience analysing ecommerce performance.

Responsibilities

• Develop and prioritise the ecommerce growth strategy.
• Identify opportunities across acquisition, conversion and retention.
• Analyse performance and turn data into actions.
• Improve customer acquisition efficiency.
• Develop promotions and sales campaigns.
• Identify opportunities to increase average order value.
• Improve website conversion rate.
• Improve repeat purchase behaviour.
• Monitor CAC, ROAS, MER, AOV and CLV.
• Allocate budgets according to commercial performance.
• Identify bottlenecks throughout the customer journey.
• Regularly present priorities, results and recommendations to the founders.

Skills

Ecommerce marketing

Meta Ads

Shopify

Klaviyo

Data analysis

Content strategy

Tools

Meta Ads Manager

Shopify

Klaviyo

GA4

TikTok

Google Ads

Job description

About Us

Prism & Pearl is an Australian premium moissanite jewellery brand creating high quality jewellery for women who want luxury, sparkle and sophistication without the traditional diamond price tag.

Our products, website and ecommerce foundations are live. We are now focused on the next stage: acquiring customers, growing revenue and building a profitable ecommerce brand.

We are looking for an experienced Ecommerce Growth & Performance Marketing Lead to take ownership of our marketing function and drive this growth.

This is not a virtual assistant, content posting or junior marketing role.

We want someone with strong ecommerce experience who can think commercially, work autonomously, make decisions and take responsibility for results.

Experience in jewellery, fashion, beauty or premium consumer ecommerce is highly desirable.

Explore The Brand

Before reviewing, please review:

Website: https://prismandpearl.store/

Instagram: https://www.instagram.com/prismpearljewellery/

Facebook: https://www.facebook.com/prismandpearljewellery/

The Primary Goal

This role exists to grow ecommerce revenue profitably.

You will take ownership of the marketing strategy required to acquire customers, improve conversion, increase repeat purchases and build Prism & Pearl into a successful ecommerce brand.

We are not looking for someone who waits for the founders to create a plan and then completes tasks.

We want someone who can independently identify:

• What channels we should prioritise

• What campaigns should be launched

• What advertising should be tested

• What content needs to be created

• What offers should be tested

• How budgets should be allocated

• What is preventing customers from converting

• Where money is being wasted

• Where the next growth opportunity exists

You will work directly with the founders, but you will be expected to take genuine ownership of the marketing function.

The Role

You will take responsibility for Prism & Pearl's ecommerce growth strategy, with particular focus on:

• Meta Ads and paid customer acquisition

• Shopify ecommerce growth

• Creative and content strategy

• Email and retention through Klaviyo

• Conversion optimisation

• Promotions and offers

• Ecommerce analytics

• Revenue growth

We already have access to graphic designers and video editors.

Your job is not to personally design every asset. Your job is to determine what should be created, why it should be created, brief the creative team and use performance data to decide what happens next.

Meta Ads & Customer Acquisition

Strong hands on Meta Ads experience is essential.

Meta will be one of our most important acquisition channels. You must be comfortable opening Ads Manager and personally taking responsibility for strategy, execution, testing and optimisation.

You will:

• Build, launch and manage Meta advertising campaigns

• Develop prospecting and retargeting strategies

• Manage and optimise advertising budgets

• Determine campaign structures and objectives

• Develop creative testing strategies

• Test hooks, angles, offers, messaging and formats

• Identify winning and losing creative

• Brief designers and video editors on new ad assets

• Monitor CAC, ROAS, MER, CTR, CPM, conversion rate and revenue

• Identify creative fatigue and performance deterioration

• Make optimisation decisions without waiting for instructions

• Test audiences, landing pages, offers and messaging

• Understand Meta attribution alongside Shopify and overall business performance

• Scale successful campaigns while protecting profitability

• Identify whether a performance problem sits with the ad, audience, offer, website, product or customer journey

You must have personally managed ecommerce Meta advertising accounts, not only worked alongside an agency or media buyer.

Ecommerce Growth & Revenue

You will:

• Develop and prioritise the ecommerce growth strategy

• Identify opportunities across acquisition, conversion and retention

• Analyse performance and turn data into actions

• Improve customer acquisition efficiency

• Develop promotions and sales campaigns

• Identify opportunities to increase average order value

• Improve website conversion rate

• Improve repeat purchase behaviour

• Monitor CAC, ROAS, MER, AOV and customer lifetime value

• Allocate budgets according to commercial performance

• Identify bottlenecks throughout the customer journey

• Regularly present priorities, results and recommendations to the founders

Content & Creative Strategy

Content should contribute to brand building, customer acquisition, trust or sales.

You will:

• Develop paid and organic content strategy

• Plan content across Instagram, Facebook and TikTok

• Develop creative concepts for Meta Ads

• Identify hooks, angles and messaging worth testing

• Write creative briefs for designers and video editors

• Analyse which content drives engagement, traffic and sales

• Develop educational content around moissanite and jewellery

• Identify customer objections and create content that addresses them

• Develop UGC and creator concepts

• Identify influencer and creator opportunities

• Maintain Prism & Pearl's premium brand positioning

• You should have a strong instinct for premium ecommerce content that also drives commercial results.

Email & Retention

You will take ownership of our Klaviyo strategy, including:

• Campaigns and promotional emails

• Welcome, abandoned cart and browse abandonment flows

• Post purchase and win back flows

• Customer segmentation

• Repeat purchase strategies

• Testing subject lines, offers, creative and messaging

• Increasing email revenue contribution and customer lifetime value

Shopify & Conversion

Driving traffic is only valuable if customers convert.

You will:

• Analyse Shopify and website performance

• Identify friction throughout the customer journey

• Review product and landing page performance

• Recommend CRO improvements

• Improve trust, social proof and merchandising

• Identify bundles, upsells and cross sells

• Review mobile shopping experience

• Analyse cart abandonment

• Brief developers or designers on improvements

You do not need to be a developer, but you must recognise when the website or customer journey is limiting marketing performance.

Customer & Market Understanding

You will become deeply knowledgeable about the jewellery category and our customer, including:

• Competitor and market research

• Customer motivations and objections

• Jewellery purchasing occasions

• Moissanite education

• Australian jewellery market opportunities

• Translating customer insights into campaigns, creative, offers and content

What Success Looks Like

Success will primarily be measured by commercial outcomes:

• Ecommerce revenue

• New customer acquisition

• Customer acquisition cost

• ROAS and marketing efficiency

• Conversion rate

• Average order value

• Repeat purchase rate

• Customer lifetime value

• Email revenue contribution

• Profitable month on month growth

The ultimate objective is profitable revenue growth.

Essential Experience

To be considered, you should have:

• Strong ecommerce or DTC marketing experience

• Proven hands on Meta Ads experience

• Experience personally managing ecommerce advertising campaigns and budgets

• Shopify experience

• Strong understanding of customer acquisition

• Experience analysing ecommerce performance

• Strong understanding of CAC, ROAS, MER, conversion rate and AOV

• Experience developing and testing advertising creative

• Experience briefing designers, editors or creators

• Ability to work independently and take ownership

• Ability to prioritise marketing activity based on commercial impact

Highly Desirable Experience

• Jewellery ecommerce

• Fashion, beauty, skincare or accessories

• Premium consumer brands

• Women's ecommerce brands

• Klaviyo

• TikTok

• UGC and creator marketing

• Influencer marketing

• Conversion rate optimisation

• Google Ads

• SEO

The Type Of Person We Want

You:

• Think commercially

• Take ownership

• Work autonomously

• Do not wait to be told what to do

• Identify problems and opportunities independently

• Make recommendations confidently

• Understand customer psychology

• Enjoy testing ideas

• Use data to make decisions

• Communicate clearly

• Understand both brand and performance marketing

• Are comfortable challenging an idea when the data suggests a better approach

• Want responsibility and a long term role

“Here is what is working, here is what is not, here is what I am changing and here is what we should do next.”

1. Ecommerce Experience

Provide examples of ecommerce brands you have worked with, including the product category, your role and what you personally owned.

2. Jewellery, Fashion or Beauty Experience

Tell us about relevant experience with jewellery, fashion, beauty, skincare, accessories or premium consumer brands.

3. Meta Ads Experience

Tell us about the largest Meta Ads account you have personally managed. Include approximate monthly spend, ecommerce category, your responsibilities, approximate ROAS or CAC where possible, and the results achieved. Be clear about what you personally managed rather than what an agency or other team member managed.

4. Meta Campaign Example

Give one example of an ecommerce Meta campaign you personally managed. Explain what you were selling, the objective, spend, creative strategy, campaign structure and results.

5. Creative Testing

Explain how you approach Meta creative testing for a new ecommerce brand. What would you test first and how would you decide what to scale?

6. Prism & Pearl

After reviewing our website and social channels, what are the three biggest marketing opportunities you see and why?

7. First 30 Days

If you started tomorrow, what would you prioritise during your first 30 days?

8. Commercial Results

Tell us about the strongest commercial result you have generated for an ecommerce business. We are particularly interested in revenue, CAC, ROAS, conversion rate, email revenue, AOV or retention.

9. Performance Diagnosis

A Meta campaign has performed profitably for six weeks and ROAS suddenly falls by 30%. How would you investigate the problem?

10. Tools

Describe your experience with Meta Ads Manager, Shopify, Klaviyo, GA4, TikTok and other ecommerce tools you regularly use.

11. Availability & Rate

Provide your current availability, preferred monthly full time rate, preferred working hours and whether you can overlap with Australian business hours.

12. Final Requirement

Please include the word “Pearl” in the first line of your application so we know you have read the full job description.

Why Join Prism & Pearl

Join an ecommerce brand at an early stage and have a genuine impact on how it grows.

You will have real influence across acquisition, Meta Ads, creative, ecommerce, retention, content, offers, customer experience and brand growth.

For the right person, this can become a long term leadership position as Prism & Pearl grows.

We are looking for someone who wants ownership, responsibility and the opportunity to help build a premium ecommerce brand from the ground up.