E-commerce Growth Lead for Shopee, Lazada & TikTok Shop

Private Advertiser; Quezon City; On-site; PHP 446,000 - 781,000; Full time

Job summary

Private Advertiser is seeking an experienced e-commerce operations lead in the Philippines to manage daily store performance across Shopee, TikTok Shop and Lazada.

The role requires 1–3 years in e-commerce, proven store ownership, and strong data analysis skills using Excel or Feishu Sheets. You will collaborate with marketing, influencers and warehouse teams to optimize SKUs, pricing, promotions and ads based on metrics.

Qualifications

• 1–3 years of experience in Philippine e-commerce operations, preferably in a team leadership or senior-level role.
• Must have independently managed at least one e-commerce store from daily operations to sales performance monitoring.
• Strong knowledge of Shopee, TikTok Shop, and Lazada Seller Centers, including: product listing and updating; product pricing and SKU management; campaign and promotion registration; voucher and discount setup; advertising and ad placement; store and product monitoring.
• Able to analyze key e-commerce performance indicators, including: traffic and page views; CTR; conversion rate; AOV; ROAS; refund and cancellation rates.
• Able to use sales and performance data to identify problems and opportunities.
• Able to adjust key SKUs, pricing, promotions, campaigns, and advertising strategies based on performance data.
• Experienced in monitoring product and store performance and identifying underperforming SKUs.
• Able to coordinate with Influencer/BD, Short-Form Video, Live Streaming, Marketing, and Warehouse teams to support e-commerce sales.
• Proficient in Microsoft Excel or Feishu Sheets, including data organization, formulas, reporting, and performance analysis.
• Able to prepare sales and performance reports and present findings to management.
• Strong leadership and team coordination skills with the ability to guide team members and follow up on assigned tasks.
• Strong communication and interpersonal skills when working with internal teams, suppliers, creators, and other business partners.
• Strong problem-solving and decision-making skills, particularly when handling store, product, campaign, or sales issues.
• Detail-oriented, organized, and able to manage multiple e-commerce activities simultaneously.
• Able to work in a fast-paced e-commerce environment and adapt to changing campaigns, products, and platform requirements.

Responsibilities

• Manage daily e-commerce store operations and performance monitoring.
• Lead and coordinate the ecommerce team.
• Analyze traffic, CTR, conversions, AOV, ROAS, refunds.
• Adjust SKUs, pricing, promotions, campaigns, and ads based on data.
• Collaborate with Influencer/BD, Short-Form Video, Live Streaming, Marketing, and Warehouse teams.
• Prepare sales and performance reports for management.

Skills

Team leadership

Store management

Platform knowledge: Shopee

Platform knowledge: TikTok Shop

Platform knowledge: Lazada

Data analysis

Performance monitoring

Campaign management

Advertising strategy

Communication skills

Problem-solving

Decision making

Detail-oriented

Tools

Microsoft Excel

Feishu Sheets

Job description

Private Advertiser is seeking an experienced e-commerce operations lead in the Philippines to manage daily store performance across Shopee, TikTok Shop and Lazada.

The role requires 1–3 years in e-commerce, proven store ownership, and strong data analysis skills using Excel or Feishu Sheets. You will collaborate with marketing, influencers and warehouse teams to optimize SKUs, pricing, promotions and ads based on metrics.