Senior Digital Marketing Specialist — Growth & Analytics Lead

Plato Global Inc.; Cebu City; On-site; PHP 480,000 - 800,000; Full time

Benefits offered by this job

Premium health insurance

Learning & development plan

Professional certifications

Work-life balance

Job summary

Plato Global Inc. is hiring a Senior Digital Marketing Specialist in Cebu City to drive client outcomes through paid search, social, and performance campaigns. You will lead marketing plans, monitor channels, and refine activities, collaborating with our NZ team for induction and ongoing support.

The role focuses on digital marketing with a strong emphasis on paid search, analytics, and reporting, while coordinating cross-client campaigns within a fast-paced agency culture.

Qualifications

• Excellent communication in English and Filipino.
• Proficiency in SEO/SEM, Google Analytics, GTM, and Facebook Advertising.
• Strong project management with keen attention to detail.
• Minimum of 5 years' experience in digital marketing, preferably within an agency setting.
• Ability to effectively communicate marketing progress and performance metrics.
• A proactive mindset with the ability to thrive in a fast-paced environment.

Responsibilities

• Lead digital marketing initiatives across search, social, and performance channels, with a focus on driving growth.
• Develop channel and campaign strategies to achieve business objectives.
• Conduct regular reporting, analysis, and optimisation of omni-channel activities.
• Utilise technical expertise in GA4 data analysis and Google Data Studio dashboard creation to enhance campaign effectiveness.

Skills

SEO/SEM

Google Analytics

GTM

Facebook Advertising

English

Filipino

Project management

Campaign optimization

Tools

GA4

Google Data Studio

GTM

Job description

Plato Global Inc. is hiring a Senior Digital Marketing Specialist in Cebu City to drive client outcomes through paid search, social, and performance campaigns. You will lead marketing plans, monitor channels, and refine activities, collaborating with our NZ team for induction and ongoing support.

The role focuses on digital marketing with a strong emphasis on paid search, analytics, and reporting, while coordinating cross-client campaigns within a fast-paced agency culture.