Senior Digital Marketing Specialist

Plato Global Inc.; Cebu City; On-site; PHP 480,000 - 800,000; Full time

Benefits offered by this job

Premium health insurance

Learning & development plan

Professional certifications

Work-life balance

Job summary

Plato Global Inc. is hiring a Senior Digital Marketing Specialist in Cebu City to drive client outcomes through paid search, social, and performance campaigns. You will lead marketing plans, monitor channels, and refine activities, collaborating with our NZ team for induction and ongoing support.

The role focuses on digital marketing with a strong emphasis on paid search, analytics, and reporting, while coordinating cross-client campaigns within a fast-paced agency culture.

Qualifications

• Excellent communication in English and Filipino.
• Proficiency in SEO/SEM, Google Analytics, GTM, and Facebook Advertising.
• Strong project management with keen attention to detail.
• Minimum of 5 years' experience in digital marketing, preferably within an agency setting.
• Ability to effectively communicate marketing progress and performance metrics.
• A proactive mindset with the ability to thrive in a fast-paced environment.

Responsibilities

• Lead digital marketing initiatives across search, social, and performance channels, with a focus on driving growth.
• Develop channel and campaign strategies to achieve business objectives.
• Conduct regular reporting, analysis, and optimisation of omni-channel activities.
• Utilise technical expertise in GA4 data analysis and Google Data Studio dashboard creation to enhance campaign effectiveness.

Skills

SEO/SEM

Google Analytics

GTM

Facebook Advertising

English

Filipino

Project management

Campaign optimization

Tools

GA4

Google Data Studio

GTM

Job description

About Plato

Plato Global is a global creative and marketing agency, accelerating the growth of ambitious businesses by combining commercial expertise with creative thinking. As New Zealand's fastest-growing agency, our success is built on a reputation for creative excellence, marketing results and superior client service.

We're looking for the right fit for our team, so find out what we're about at: https://www.platoglobal.ph/

What you can expect:

• Premium Health Insurance: Your well-being is our priority. We provide comprehensive, top-tier health insurance coverage.

• We invest in your future with a tailored learning and development plan, clear progression opportunities, and ongoing mentorship.

• Gain access to professional certifications and specialised training programs from our Marketing Leads.

• We are serious about work-life balance. We foster a culture where logging off on time is the norm, not the exception, so you can enjoy your time away from work.
  

Our Office & Team Culture

• A Supportive & High-Achieving Team: Join a genuinely diverse, caring, and ambitious environment where collaboration and mutual support are at the heart of how we work.

• Premium Office Perks: Fuel your day with free coffee from our beverage station.

• Team Events & Celebrations: We believe in celebrating our successes together, with regular team-building events and company-wide celebrations.

The opportunity

Grow your career with an established business. Become part of our friendly, integrated team and fulfil your ambition to work for a global company with excellent local benefits like working regular office hours, earning great pay, and enjoying more holidays. Because we care about you and your career.

You will be fully supported by your New Zealand teammates who will be there on-site in Cebu for induction and initial training. Ongoing, we use the latest digital tools and systems to stay connected, no matter where in the world we all are.

About the role:

Our Senior Digital Marketing Specialist drives results for the ambitious clients we partner with. Our senior specialists apply their extensive marketing skills across client challenges, implementing marketing plans and roadmaps, and monitoring effective channel activation to nail client outcomes.

The core focus of this role is digital marketing, primarily leading paid search initiatives, but will include managing some clients as a generalist in delivering integrated campaigns. Part of the role will be around regular review and refinement of marketing activity, including exploration of new ideas and initiatives to improve performance.

Key responsibilities include:

• Lead digital marketing initiatives across search, social, and performance channels, with a focus on driving growth.

• Develop channel and campaign strategies to achieve business objectives.

• Conduct regular reporting, analysis, and optimisation of omni-channel activities.

• Utilise technical expertise in GTM tracking, GA4 data analysis, Google Data Studio dashboard creation to enhance campaign effectiveness.

Role requirements

• Excellent communication skills in English and Filipino.

• Proficiency in SEO/SEM, Google Analytics, GTM, and Facebook Advertising.

• Strong project management abilities with keen attention to detail.

• Minimum of 5 years' experience in digital marketing, preferably within an agency setting.

• Ability to effectively communicate marketing progress and performance metrics.

• A proactive mindset with the ability to thrive in a fast-paced environment.

And because things run at a fast pace here at Plato, a "make it happen" mindset is always in play; we all remain cool, calm and collected, solving problems and thinking on our feet to ensure we hit those tight deadlines and balance a varied workload.