Role Purpose and Overview
The Senior Digital Designer plays a key role in shaping how the company shows up digitally, bringing ideas to life across landing pages, email, campaigns and design systems, and ensuring every touchpoint is crafted to the highest standard.
Experience and Skills
- 7+ years of experience in a digital design role, ideally within a marketing or e-commerce environment
- Expert-level proficiency in Figma, including component-based design and design systems
- Strong working knowledge of Adobe Creative Suite and/or Canva
- Comfortable working with reporting and analytics tools such as Looker to inform design decisions
- Proficient across Google Suite and presentation tools
- Excellent prioritisation and problem-solving skills, with the ability to remain calm and deliver quality work under pressure
- Bonus: Hands-on experience with Webflow or a comparable website platform &/or : Animation experience
Key Responsibilities
Website Design
- Design high performing, engaging and on brand landing pages, understanding how design directly impacts conversion and action
- Have a strong understanding for Figma components and design systems, to utilise and build on our current website design system
- Understand how design and copy work together to make high performing landing pages
- Design graphic assets for the company website including homepage banners and UI illustrations
- Monitor marketing landing page performance where possible and bring forward optimisation ideas based on what the data tells you
- Brief Webflow developers on building page designs
- Be open to learning how to build landing pages in Webflow using our pre-built design system and supporting the QA process for all pages you design
Design Systems
- Own and evolve our email design system - a library of reusable Figma components used across the whole team
- Build and maintain a website design system in Figma to create consistency and speed across our Webflow pages
- Champion design standards, documentation and component quality to enable the wider team
Campaign & Graphic Design
- Support our senior designer with campaign execution across all campaigns throughout the year - Mother's Day, Father's Day, Christmas and more - taking what has been designed and rolling it out across all other assets, regions and sizes
- Create and refresh digital assets including digital card designs, greeting cards, gift unwrapping animations, eDM banners, pop-ups, paid ads and social content across all platforms
- Design assets that are culturally relevant and locally resonant - considering imagery, references and visual choices that genuinely connect with audiences in each market
- Consider how to templatise assets by creating on-brand, high quality and visually engaging templates
- Bring an excellent understanding of typography, layout and hierarchy to everything you design
- Be comfortable refining and improving copy to make it work within the design
- Actively consider how movement and animation can elevate your designs
- Use performance data to inform creative decisions - reviewing what's working and recommending improvements
- Support the team with day-to-day design tasks and production work - we value someone who takes pride in the small stuff as much as the big ideas
Collaboration & Stakeholder Engagement
- Partner with cross-functional teams - Marketing, Product, Martech and beyond - to ensure design supports both product integrity and marketing objectives
- Critique in-progress work, evaluate the priority and effectiveness of design solutions
- Encourage feedback and develop execution plans where the path forward isn't always obvious
- Support other business functions with design-related requirements
- Liaise with global teams to share knowledge, ideate and collaborate
- Prepare marketing presentations including post-campaign wrap-ups and activity showcases
Schedule: 10am to 7pm PH, M to F
Work set up: Hybrid (Eastwood/ Alabang)