Senior Creative Writer

The Tagline Group; Metro Manila; On-site; PHP 360,000 - 480,000; Full time

Job summary

The Tagline Group is seeking a Creative Writer in Metro Manila to develop creative concepts and ideas, support the creative strategy, and translate brand strategy into engaging customer experiences across products, ads, and promotions.

The role requires a strong portfolio, 3+ years in advertising, and proficiency in creating compelling copy, scripts, and concept ideation to drive audience engagement.

Qualifications

• Bachelor’s/College degree in Advertising/Media, Linguistics/Languages, Mass Communications or equivalent.
• Minimum 3 years of solid experience in the advertising field, preferably Above-the-line and Digital Advertising
• Must present a good example of creative works in the portfolio
• Required skills: Creative Writing, Script Writing, copywriting, conceptualization, ideation

Responsibilities

• Leads the understanding of the ideas from the project brief through brainstorming and ideation.
• Focus on delivering project objectives through creative ideas and concepts that address all objectives clearly.
• Presents ideas and concepts during client pitches, articulating the message, strategy, and direction.
• Actively participate in the creative conceptualization process to develop insightful, purposeful advertising strategies.
• Performs extensive market research to translate trends into advertising strategy.
• Ensures day-to-day deliverables and end-to-end project deliverables of the creatives team are carried out and escalates issues when needed.

Skills

Creative Writing

Script Writing

Copywriting

Conceptualization

Ideation

Education

Bachelor’s/College Degree in Advertising/Media, Linguistics/Languages, Mass Communications or equivalent

Job description

JOB SUMMARY

The Creative Writer is primarily tasked to develop creative concepts and ideas, contribute to the creative strategy and execution of all products, advertising and promotion materials, translating brand strategy that drive customer engagement.

QUALIFICATIONS

• Candidate must possess at least Bachelor’s/College Degree in Advertising/Media, Linguistics/Languages, Mass Communications or equivalent.
• Minimum 3 years of solid experience in the advertising field, preferably Above-the-line and Digital Advertising
• Must present a good example of creative works in the portfolio
• Required Skill(s): Creative Writing, Script Writing, copywriting, CONCEPTUALIZATION, IDEATION

DUTIES & RESPONSIBILITIES

• Leads the understanding of the ideas from the project brief through brainstorming and ideation.
• Focused on delivering Project objectives through creative ideas and concepts that will address all objectives in a clear and systematic way.
• Presents in a concise and persuasive manner the ideas and concepts during client pitches and presentations, being able to clearly articulate the reason for the message, creative strategy, and direction of the materials being.
• Actively participate in the creative conceptualization process to come up with Insightful, purposeful, and innovative Advertising Strategies.
• Performs extensive and intensive Market Research and be able to translate market trends to the creation of Advertising Strategy.
• Ensures that the day-to-day deliverables and end-to-end project deliverables of the creatives team are carried out and elevate issues to the Creative Director.