Copywriter

Propel Manila; Makati; On-site; PHP 279,000 - 446,400; Full time

Job summary

A creative agency is looking for a talented Copywriter to develop narratives and marketing content across various platforms. The role involves understanding briefs, crafting innovative ideas, and executing projects from conception to production while collaborating with creative directors. Ideal candidates will have strong problem-solving abilities and an impressive portfolio showcasing their technical skills.

Qualifications

• Strong problem-solving skills and a belief in the power of the Big Idea.
• Excellent communication skills to articulate clear thoughts.
• Technical experience with a professional portfolio of creative work.

Responsibilities

• Contribute to the creative process from brief understanding to execution.
• Research target market and brand landscape to inspire creative solutions.
• Create big ideas that connect the brand and human truths.
• Produce high-standard work ensuring clarity and wit.
• Stay updated with tech and social platform trends.

Skills

Problem Solving

Articulate communication

Strategic identification

Technical experience

Job description

A Copywriter is a creator and a storyteller. It is his/her role to come up with write‑ups, stories, scripts, captions, headlines, and taglines for all brief requirements in line with the direction mandated by the ACD/CD. He/she must also be able to understand the brief, produce fresh insights and innovative creative ideas/solutions to solve it, and articulate them clearly to the ACD/CD. The Copywriter must execute the ideas well across all platforms and formats, and provide sound recommendations on storytelling and copywriting during production. He/she must see the ideas through from conceptualisation all the way to post‑production, ensuring the idea remains great and is executed well, following directives from ACD/CD/ECD/CCO.

The Copywriter’s strengths are on these fundamental aspects:

Creative Development & Execution Management

Contribute in the creative process from understanding the brief to insighting to ideation to crafting and execution, to presentation and defence, to production.

Understanding the Brief: Understand the brief thoroughly at a product and strategic level to propose the best creative solution – the brief consists of the brand’s ask, the problem or opportunity, and the strategy to solve it.

Insighting: Research the brief, target market, brand landscape, interview, look at data, trends, human behaviour to discover human truths that inspire, answer or solve the brief.

Conceptualisation: Based on the brief and human truth, create a big idea that connects the brand and the insight. The big idea is the creative solution uniting all executions.

Craftsmanship and Execution: Use technical skills to produce high‑standard work for every brief – write‑ups, stories, scripts, captions, headlines, taglines – ensuring brevity, clarity and wit.

Technology & Innovation: Stay up‑to‑date with the latest tech and social platform executions, integrating trends into ideas and craftsmanship.

Production: Ensure the idea stays great from conceptualisation all the way to production.

• Pre‑production: Brief the director clearly on creative intent and provide copywriting enhancements.
• During Production: Provide sharp eye for storytelling enhancements on cinematography, acting, styling, hair and makeup, set design.
• Post‑production: Offer copywriting and storytelling builds for colour grading, visual effects, editing, in offline and online sessions.

Business Development

• In Driving Organic Growth: Actively support Creative Heads in developing existing accounts and identifying growth opportunities.
• In Contributing to New Business: Support pitches with Creative Heads to meet agency targets.
• In Leveraging Agency Verticals: Use varied verticals (e.g., Propel Studios, Propel Media, Propel Data) to propose work and elevate client understanding of the digital ecosystem.

Company Culture Fit & Addition

In Promoting Culture: Be an active participant and advocate of the team/agency culture to create a positive and energetic work environment.

Key Skills and Requirements

• Problem Solving, Persistence & Belief in the power of the Big Idea to create purposive work.
• Articulate communication of clear thoughts and directions.
• Strategic identification of problems, approaches or solutions.
• Technical Experience: Knowledgeable or experienced professional with an impressive portfolio of creative work.