Senior Creative Operations Lead, Brand Virtual, Philippines Marketing

Thumbtack; Philippines; Remote; PHP 420,000 - 660,000; Full time

Benefits offered by this job

Paid time off

30 days PTO

Remote work stipend

Internet allowance

Professional development stipend PHP e

Mental health & coaching

Therapy sessions

HMO coverage

Access to AI tools

Job summary

Thumbtack is seeking a Brand Operations Specialist to build the operational foundation of the Brand organization. This role launches a new discipline, defining systems, workflows, tooling, automations, and governance with a focus on AI-driven, scalable processes.

The ideal candidate combines operations expertise with systems thinking and AI proficiency, partnering with technical teams to scope and implement scalable solutions that support creative excellence and execution clarity.

Qualifications

• Experience in brand operations, creative operations, program management, or workflow design within an in-house brand, marketing, or creative org.
• Advanced hands-on experience applying AI tools and automation to real operational workflows.
• Proven ability to partner with technical teams to scope, design, and implement process and tooling solutions at scale.
• Strong operational instincts with ability to translate ambiguity into clear processes and documentation.
• Experience assessing tools that support collaboration, project tracking, production, review, or creative workflow management.
• Excellent judgment about when process adds value and when it creates friction.
• Strong communication skills and ability to build clarity and accountability across stakeholders.
• Systems mindset and high bar for organization and continuous improvement.
• Availability to operate on PST hours for real-time cross-functional collaboration.
• Experience standing up a new operational function or discipline within a growing organization.
• Familiarity with AI-enabled workflow tools, knowledge management systems, or creative operations tooling.
• Experience supporting brand, design, or marketing teams with complex stakeholder environments.
• Ability to define success metrics and measure impact of operational improvements.
• Experience developing governance models, team rituals, intake systems, or process documentation at scale.

Responsibilities

• Build the Brand Operations discipline from the ground up, establishing systems, standards, and practices for scalable brand work.
• Design and implement operational workflows to improve visibility, prioritization, intake, approvals, handoffs, timelines and process hygiene.
• Partner with technical teams to scope, author, and maintain processes, automations, and tooling.
• Apply advanced AI capabilities to automate manual tasks and create scalable, intelligent workflows.
• Evaluate, implement, and optimize tools for project management, asset workflows, collaboration, review cycles, and planning.
• Establish frameworks for AI application across Brand operations with measurable adoption.
• Document and manage team processes to be clear, repeatable, and easy for cross-functional partners to adopt.
• Collaborate with producers, brand managers, art directors, and technical teams to balance creativity and execution.
• Track operational performance and identify opportunities to improve throughput and reduce friction.
• Serve as central owner of Brand team process clarity and decision pathways.

Skills

Brand operations

Operational workflows

AI automation

Cross-functional pairing

Tooling design

Documentation

Governance

Stakeholder management

Process improvement

Knowledge management

PST hours

Job description

Thumbtack helps millions of people confidently care for their homes.

Thumbtack is the one app you need to take care of and improve your home - from personalized guidance to AI tools and a best-in-class hiring experience. Every day in every county of the U.S., people turn to Thumbtack to complete urgent repairs, seasonal maintenance, and bigger improvements. We help homeowners know projects to do, when to do them, and who to hire from our growing community of 300,000 local service businesses. If making an impact inspires you, join us. Imagine what we'll build together.

About the Brand Marketing Team

We're a tight-knit, collaborative group on a mission to make Thumbtack famous. The Thumbtack brand marketing team exists to reimagine brand building, using modern marketing tools to drive preference and brand recognition. We are tasked with creating a category-defining, differentiated brand and bringing it to life consistently across multiple media touchpoints to drive brand recognition and commercial success.

Hear from

Sujani

Anyone at any level can approach the leadership team with an idea.

Sujani

Director, Growth Marketing

About the role

We are looking for a Brand Operations Specialist to build and lead the operational foundation of the Brand organization at Thumbtack. This is the launch of a new discipline—and this person will define it from the ground up.

This role is responsible for developing the systems, workflows, tooling, automations, and governance models that allow the Brand team to scale with clarity, consistency, and high creative standards. A core requirement of this role is advanced, hands-on use and application of AI—not as a supplement to the work, but as a primary method for building smart systems, automating repetitive tasks, and enabling the organization to operate at a higher level. This person will partner closely with technical teams to scope, author, and maintain the processes and tooling that form the Brand team's operational model.

The ideal candidate is equal parts operator, systems thinker, and AI practitioner. They are energized by building order from complexity, and they understand that strong processes are a strategic enabler of better creative outcomes—not administrative overhead.

What you’ll do

• Build the Brand Operations discipline from the ground up, establishing the systems, standards, and practices that support scalable, high-performing brand work.
• Design and implement operational workflows that improve visibility, prioritization, intake, approvals, handoffs, timelines, and overall process hygiene across the Brand team.
• Partner with technical teams to scope, author, and maintain the processes, automations, and tooling that form the Brand operational model.
• Apply advanced AI capabilities to automate manual tasks, build intelligent workflows, and create scalable systems—this is a core job function, not an optional enhancement.
• Evaluate, implement, and continuously optimize tools that support project management, asset workflows, collaboration, review cycles, and team planning.
• Establish frameworks for how AI should be applied across Brand operations, ensuring adoption is practical, measurable, and aligned with team goals.
• Author, document, and manage team processes so they are clear, repeatable, and easy for cross-functional partners to adopt and follow.
• Partner closely with producers, brand managers, art directors, and technical teams to ensure operating models support both creative excellence and executional clarity.
• Track operational performance and identify opportunities to improve throughput, reduce friction, and increase organizational effectiveness.
• Serve as the central owner of Brand team process clarity, ensuring roles, responsibilities, timelines, and decision-making pathways are well understood across the organization.

In order to be successful, you must bring

• Experience in brand operations, creative operations, program management, or workflow design, ideally within an in-house brand, marketing, or creative organization.
• Advanced, hands-on experience applying AI tools and automation to real operational workflows—this is a required skill, not a nice-to-have.
• Proven ability to partner with technical teams to scope, design, and implement process and tooling solutions at scale.
• Strong operational instincts, with the ability to translate ambiguity into clear processes, documentation, and working models.
• Experience assessing and managing tools that support collaboration, project tracking, production, review, or creative workflow management.
• Excellent judgment about when process adds value and when it creates unnecessary friction.
• Strong communication skills and the ability to build clarity, alignment, and accountability across a diverse set of stakeholders.
• A systems mindset and a high bar for organization, documentation, and continuous improvement.
• Availability to operate on or closely aligned with PST hours for real-time cross-functional collaboration.
• Experience standing up a new operational function or discipline within a growing organization.
• Familiarity with AI-enabled workflow tools, knowledge management systems, process automation platforms, or creative operations tooling.
• Experience supporting brand, design, or marketing teams with complex stakeholder environments and multiple concurrent workstreams.
• Ability to define success metrics and measure the impact of operational improvements over time.
• Experience developing governance models, team rituals, intake systems, or process documentation at scale.

Supporting you at work and beyond

In addition to our virtual-first model, we offer:

• Paid time off
• 30 days of PTO (pro-rated based on start date), including a week-long, end-of-year shutdown and a 15% night shift differential.
• Remote work stipend and internet allowance
• PHP 46,600.00 annual stipend to use for professional development, self care, office set-up and more. We also provide PHP 1,500/month internet allowance.
• Mental health and financial coaching
• 12 coaching sessions and 12 therapy sessions for yourself and your dependents. We also offer one-on-one financial guidance from a financial wellness provider.
• HMO coverage includes yourself and up to three of your dependents (two at no cost). We also cover common-law and same-sex domestic partners.
• Observe.AI, Forethought, Coda AI, Zoom AI Companion, Atlassian AI, and more.

*Access varies based on location, team, and role.