Senior Creative Designer

Globe Group; Philippines; On-site; PHP 600,000 - 1,200,000; Full time

Job summary

Globe Group in the Philippines is seeking a Growth Creatives Designer to craft high-impact visuals for ads, landing pages, and in‑app experiences. You will work with growth marketers, product teams, and data analysts to drive acquisition, engagement, and retention through data-informed design.

The role requires testing and optimization of assets based on performance data, a strong storytelling ability, and adherence to brand identity and UX best practices.

Qualifications

• Minimum 4 years in growth design or related role.
• Balance creativity with performance and conversion focus.
• Experience in multi‑platform campaigns (social, email, in‑app).
• Strong storytelling, experimentation, and growth mindset.
• Proficient in HTML/CSS for responsive creatives.

Responsibilities

• Design high-performing creatives for ads, landing pages, and in‑app graphics.
• Develop motion graphics, GIFs, animations, and micro-interactions.
• Create A/B test variations to optimize design performance.
• Adapt and localize assets for different platforms and segments.
• Design interactive experiences to improve conversion and retention.
• Ensure visuals align with brand, UX, and data insights.

Skills

Growth design

Performance marketing

Storytelling

A/B testing

Tools

Figma

Adobe Creative Suite

After Effects

Premiere Pro

Photoshop

Illustrator

Canva

Sketch

HTML

CSS

Job description

At Globe, our goal is to create a wonderful world for our people, business, and nation. By uniting people of passion who believe they can make a difference, we are confident that we can achieve this goal.

Job Description

We are seeking a Growth Creatives Designer to craft high-impact, data-driven visual assets that drive customer acquisition, engagement, and retention. This role is perfect for a creative thinker who understands the balance between aesthetics and performance, using design to influence behavior and improve conversion rates. You will collaborate with growth marketers, product teams, and data analysts to create visually compelling assets for ads, landing pages, and in-app experiences.

As a Growth Creatives Designer, you will continuously test, iterate, and optimize creative assets based on performance insights, ensuring that every design delivers measurable results.

DUTIES AND RESPONSIBILITIES:

• Design high-performing marketing creatives, landing pages, banners, and in-app graphics.

• Develop motion graphics, GIFs, animations, and micro-interactions to enhance engagement and conversion.

• Create compelling A/B test variations to optimize design performance and improve key growth metrics.

• Adapt and localize creative assets for different platforms, user segments, and campaign needs.

• Design interactive and personalized user experiences that improve conversion rates and retention.

• Ensure all creatives align with brand identity, UX principles, and data-driven performance insights.

• Work closely with growth managers, product designers to align visuals with campaign goals and user experience best practices.

• Use analytics, heatmaps, and behavioral data to inform design decisions and improve creative effectiveness.

• Continuously optimize designs based on performance data, testing insights, and evolving growth strategies.

• Push the boundaries of creative storytelling to create unique, thumb‑stopping visuals that resonate with users.

• Stay updated on the latest design trends, growth marketing strategies, and consumer psychology insights.

• Explore AI‑assisted design tools, automation, and emerging design technologies to scale creative output.

REQUIREMENTS:

• Minimum 4 years of experience in growth design, performance marketing design, or a related role.

• Ability to balance creativity with performance, designing assets that are both engaging and conversion-focused.

• Passion for storytelling, experimentation, and growth hacking through design.

• Experience designing for multi-platform campaigns, including social media ads, email marketing, CRM campaigns, and in‑app engagements.

• Experience in Figma, Adobe Creative Suite (Photoshop, Illustrator, After Effects), Canva, and Sketch. Motion design and video editing experience (After Effects, Premiere Pro) is a plus.

• Strong understanding of performance marketing creatives, UI/UX principles, and digital campaign best practices.

• Proficiency in HTML and CSS, with the ability to build and customize responsive digital creatives, email templates, and web‑based experiences.

Equal Opportunity Employer
Globe’s hiring process promotes equal opportunity to applicants, Any form of discrimination is not tolerated throughout the entire employee lifecycle, including the hiring process such as in posting vacancies, selecting, and interviewing applicants.

Globe’s Diversity, Equity and Inclusion Policy Commitment can be accessed here

Make Your Passion Part of Your Profession. Attracting the best and brightest Talents is pivotal to our success. If you are ready to share our purpose of Creating a Globe of Good, explore opportunities with us.