Growth Manager

Globe Group; Philippines; On-site; PHP 1,200,000 - 2,100,000; Full time

Job summary

Globe Telecom is seeking a Growth Manager to drive sustainable growth across acquisition, activation, engagement, retention, and monetization. The role blends strategy, experimentation, and user empathy to design journeys and measure outcomes.

You will work cross-functionally to spot friction points, run experiments, and scale growth initiatives from concept to launch, including onboarding of new products and partnerships, with a focus on building lasting digital habits.

Qualifications

• Experience in growth strategy and data-informed decision making.
• Ability to design and optimize customer journeys across digital products.
• Strong cross-functional collaboration and stakeholder management.

Responsibilities

• Drive growth across acquisition, activation, engagement, retention, and monetization by designing digital experiences that shape behavior and create lasting habits.
• Identify and prioritize customer, market, operational, and business opportunities across products and journeys, translating into clear growth priorities.
• Generate and assess new product, service, journey, partnership, and experiment concepts based on customer needs, business value, feasibility, and potential impact.
• Define the customer problem, target segment, value proposition, behavioral objective, user journey, and success measures for new growth initiatives before build/pilot/launch.
• Develop end-to-end growth requirements for new products and experiments, including flows, eligibility rules, communications, tracking, and measurement plans.
• Lead onboarding of new products, services, and partner offerings into relevant digital channels and journeys with clear experience design and launch readiness.
• Lead onboarding and activation initiatives that deliver early value and foster repeat usage across key journeys such as GlobeOne and GOMO.
• Design and optimize customer journeys and habit-forming loops to improve retention and long-term customer value.
• Identify and scale monetization opportunities through bundles, upsell/c cross-sell journeys, and repeat transaction experiences.
• Own the end-to-end lifecycle of growth initiatives from hypothesis to scale, building reusable frameworks and playbooks.

Job description

At Globe, our goal is to create a wonderful world for our people, business, and nation. By uniting people of passion who believe they can make a difference, we are confident that we can achieve this goal.

Job Description

The Growth Manager is a strategic, data-informed, and user-first role focused on driving sustainable growth across acquisition, engagement, retention, and monetization.

The role is responsible for both improving existing products and journeys and turning new growth opportunities into launch-ready initiatives. This includes identifying customer and business opportunities, shaping concepts, defining growth and business requirements, designing customer journeys, preparing pilots or product builds, and measuring results after launch.

You’ll shape user behavior and build digital habits by designing experiences people return to, fostering repeat usage and deepening their connection with the product.

At Globe Telecom, you’ll work cross-functionally to spot friction points, run experiments, and scale strategies that drive lasting value—for both the user and the business.

This role is perfect for someone who thrives at the intersection of strategy, creativity, experimentation, and user empathy, and who is passionate about building growth that lasts.

• Drive sustainable user growth across acquisition, activation, engagement, retention, and monetization by designing digital experiences that shape behavior and create lasting habits.
• Identify and prioritize customer, market, operational, and business opportunities across products, services, platforms, and customer journeys, translating these into clear growth priorities.
• Generate and assess new product, service, journey, partnership, and experiment concepts based on customer needs, business value, feasibility, and potential growth impact.
• Define the customer problem, target segment, value proposition, behavioral objective, user journey, and success measures for new growth initiatives before they move into build, pilot, or launch.
• Develop and align end-to-end business and growth requirements for new products, propositions, features, and experiments, including customer flows, eligibility rules, communications, tracking, operational readiness, dependencies, acceptance criteria, and measurement plans.
• Lead the onboarding of new products, services, propositions, and partner offerings into relevant digital channels and customer journeys, ensuring clear experience design, offer positioning, target audience definition, launch readiness, and post-launch measurement.
• Lead onboarding and activation initiatives that deliver early product value, reduce drop-offs, and foster repeat usage across priority digital journeys, including GlobeOne and GOMO.
• Design and optimize customer journeys, lifecycle moments, re-engagement programs, and habit-forming loops that deepen engagement, improve retention, reduce churn, and support long-term customer value.
• Identify and scale monetization opportunities through value-driven offers, bundles, upsell and cross-sell journeys, repeat transaction experiences, and relevant product or partner propositions.
• Own the end-to-end lifecycle of growth initiatives, from hypothesis-building and pilot design through execution, launch readiness, performance tracking, iteration, documentation, and scale-up; build reusable frameworks and playbooks that allow successful initiatives to be repeated across use cases

Equal Opportunity Employer
Globe’s hiring process promotes equal opportunity to applicants, Any form of discrimination is not tolerated throughout the entire employee lifecycle, including the hiring process such as in posting vacancies, selecting, and interviewing applicants.

Globe’s Diversity, Equity and Inclusion Policy Commitment can be accessed here