Senior Bilingual Paid Search Lead (EN/ES)

CEO LAWYER; Mexico; Remote; PHP 4,378,000 - 6,879,000; Full time

Job summary

CEO Lawyer in Atlanta (remote-friendly) seeks a Senior Bilingual Paid Search Media Buyer to manage English- and Spanish-language campaigns across Google Ads, Microsoft Ads, YouTube, and related channels. You will optimize paid search for qualified leads, track results, and drive growth in English- and Spanish-speaking markets across the United States.

The role requires hands-on PV with search and social advertising, strong analytics, and collaboration with cross-functional teams.

Qualifications

• Native or near-native Spanish fluency and professional English proficiency.
• 2+ years of hands-on experience managing and optimizing paid search campaigns.
• Proven record of generating measurable business results through paid advertising, supported by specific campaign examples or case studies.
• Strong hands-on experience with Google Ads, Performance Max, keyword strategy, campaign optimization, attribution analysis, and performance reporting.
• Experience managing YouTube advertising campaigns, including Demand Gen, Video View, and Reach campaigns, with a focus on audience development, brand awareness, consideration, and lead generation.
• Experience supporting or managing paid social campaigns, particularly through Meta Ads Manager.
• Experience managing lead-generation campaigns with clear performance accountability.
• Strong understanding of keyword targeting, match types, bidding strategies, ad copy testing, search-term management, and account structure.
• Experience with landing-page testing and conversion-rate optimization.
• Strong understanding of conversion tracking, conversion goals, attribution, Google Tag Manager, and troubleshooting tracking implementations to ensure accurate measurement of marketing performance.
• Demonstrated ability to effectively use AI tools to improve research, campaign management, reporting, workflow efficiency, data analysis, troubleshooting, and decision-making while maintaining human oversight and quality control.
• Working proficiency with Microsoft Excel and Google Sheets, including filtering, sorting, basic formulas, and performance analysis.
• Strong analytical, problem-solving, organizational, and attention-to-detail skills.
• Ability to manage multiple campaigns, priorities, and deadlines in a collaborative, fast-paced environment.
• Current residence in a Latin American or South American country and ability to maintain reliable overlap with U.S. Eastern Time business hours.

Responsibilities

• Paid Search Management: Build, launch, manage, and optimize paid search campaigns in English and Spanish.
• Manage Google Ads, Microsoft Ads, Performance Max, YouTube, remarketing, and related campaign types.
• Conduct keyword research, write conversion-focused ad copy, and manage bids, budgets, search terms, match types, and negative keywords.
• Monitor campaign performance and continuously identify opportunities to improve volume, efficiency, lead quality, and conversion rates.
• Develop testing roadmaps for ad copy, landing pages, bidding strategies, audiences, and campaign structures.
• Conduct competitors and market research to identify testing, expansion, and growth opportunities.

Skills

Bilingual Spanish-English

Lead generation

Google Ads

Performance Max

YouTube Ads

Analytics

Attribution

Tools

Microsoft Ads

GA4

Google Tag Manager

Job description

CEO Lawyer in Atlanta (remote-friendly) seeks a Senior Bilingual Paid Search Media Buyer to manage English- and Spanish-language campaigns across Google Ads, Microsoft Ads, YouTube, and related channels. You will optimize paid search for qualified leads, track results, and drive growth in English- and Spanish-speaking markets across the United States.

The role requires hands-on PV with search and social advertising, strong analytics, and collaboration with cross-functional teams.