Senior Ad Monetisation Lead - Web & App (Remote)

Dating Group; Manila; Teletrabalho; PHP 3 769 000 - 5 653 000; Tempo integral

Vantagens oferecidas por esta oferta de emprego

Vacation 28 days/year

Wellness days 7/year

Bonuses up to $5000 for referrals

Health benefits up to $1000/year

Resumo da oferta

Social Discovery Group (SDG) seeks a Senior Ad Monetisation Specialist for Web & App to own end-to-end ad monetisation. You will configure AdMob, Ad Manager, mediation, and programmatic demand, aiming to improve fill rate, eCPM, and ARPU while protecting user experience.

The role requires hands-on troubleshooting, collaboration with Product, Engineering, Data, Marketing, and Finance, and running experiments to optimise revenue across global brands and countries.

Qualificações

• Advanced hands-on experience with Google AdMob.
• Advanced hands-on experience with Google Ad Manager.
• App ad mediation setup and optimisation, including bidding, waterfalls, mediation groups, demand partners, and country-level optimisation.
• Web ad monetisation, including ad units, line items, orders, targeting, programmatic demand, direct campaigns, and yield optimisation.
• Strong understanding of key ad metrics: match rate, fill rate, show rate, eCPM, ARPDAU, ARPU, revenue per session, impressions per user.

Responsabilidades

• Own the ad monetisation strategy and execution across web and mobile apps.
• Configure, manage, and optimise AdMob, Google Ad Manager, app mediation, web ad inventory, programmatic demand, and ad placements.
• Audit the current ad setup and identify opportunities to improve fill rate, eCPM, show rate, ARPU, and total ad revenue.
• Design and manage ad unit structures across multiple brands, platforms, countries, user segments, and placements.
• Introduce and optimise ad formats such as banners, interstitials, native ads, and potentially rewarded ads.
• Set up and optimise mediation groups, bidding, waterfalls, demand partners, floors, and country-level strategies.
• Troubleshoot ad revenue issues, including no-fill, low show rate, SDK/adapter issues, consent-related issues, policy limitations, and app release impacts.
• Work with Engineering to implement SDKs, mediation adapters, ad placements, event tracking, consent flows, and QA processes.
• Work with Product to ensure ad placements maximise incremental revenue without damaging subscription conversion, user retention, or user experience.
• Work with Data to build reporting dashboards and monitor key ad monetisation metrics by platform, brand, country, placement, app version, and user type.
• Run experiments to test ad formats, placements, frequency caps, mediation changes, and demand partners.
• Monitor ad quality, policy compliance, brand safety, privacy requirements, and consent management.
• Provide weekly reporting, insights, and recommendations to leadership.

Conhecimentos

AdMob

Ad Manager

App mediation

Web monetisation

Consent management

A/B testing

Analytics tools

Subscription metrics

Ferramentas

Looker

Tableau

Power BI

Google Analytics

BigQuery

Excel

Descrição da oferta de emprego

Social Discovery Group (SDG) seeks a Senior Ad Monetisation Specialist for Web & App to own end-to-end ad monetisation. You will configure AdMob, Ad Manager, mediation, and programmatic demand, aiming to improve fill rate, eCPM, and ARPU while protecting user experience.

The role requires hands-on troubleshooting, collaboration with Product, Engineering, Data, Marketing, and Finance, and running experiments to optimise revenue across global brands and countries.