Segment Marketing Manager

Globe Telecom, Inc.; Cebu City; On-site; PHP 1,800,000 - 3,000,000; Full time

Job summary

Globe Telecom, Inc. is seeking a B2B Segment Marketing Lead to develop and execute targeted marketing strategies for assigned industries, leading a team of segment managers and analytics professionals to drive demand, MQLs, and pipeline while coordinating with content marketing to align with company goals.

The role covers end‑to‑end funnel from awareness to conversion, ABM programs, product integration of ICT services, and partnership growth in a dynamic telco environment in Cebu City.

Qualifications

• Minimum 5 years experience in Brand Management.
• Experience in B2B Marketing is preferred.
• At least 3–5 years of experience in managing a professional marketing team.
• Proficient in Brand Building, Communications Strategy, and PR.
• Proficient in Marketing Strategy, Planning and Implementation.
• Proficient in Project Management.
• Proficient in Strategic Partnerships & Alliances.
• Knowledgeable in Account Based Marketing.
• Bachelor’s degree in Marketing, Business Administration/Management, or a related field is required.
• MBA is preferred.

Responsibilities

• Develop and execute comprehensive marketing strategies for assigned industry/vertical.
• Lead a team of segment managers and analytics professionals to drive demand generation and pipeline targets.
• Collaborate with content marketing and other stakeholders to align efforts across the marketing funnel.
• Oversee ABM programs and monitor GTM activities and KPIs.
• Integrate core and ICT services into marketing strategies and product bundles.

Education

Bachelor’s degree in Marketing, Business Administration/Management, or related field

Master’s degree or MBA

Job description

Job Description

The B2B Segment Marketing Lead is responsible for developing and executing comprehensive marketing strategies for their assigned industry/vertical. This role entails leading a team of segment managers and analytics professionals to drive demand generation, achieve marketing qualified lead (MQL) and pipeline targets, and optimize marketing programs. The B2B Segment Marketing Lead collaborates with content marketing and other B2B stakeholders to align efforts with organizational goals, ensuring effective execution across the entire marketing funnel from awareness to conversion and use.

Duties and Responsibilities

• Strategy Development: Deeply understand the customer segment and business challenges to create targeted marketing strategies that support business objectives. Identify and leverage new customer insights and behaviors to drive Globe's purpose and strategic direction. Align segment‑specific strategies with the broader business goals, ensuring cohesive and effective marketing efforts.
• Marketing Strategy Execution: Strengthen ecosystem linkages to build a strong foothold in assigned priority industries. Acquire customers and ensure the utilization of unique, practical and relevant products and solutions that will help grow their business. Implement advertising and promotions, subsidies, and off‑books spending to ensure resources are well‑allocated (ATL and BTL split) and efficiently spent (including opex). Execute 360 campaign‑related programs and ensure seamless and timely execution. Monitor job progress versus key milestones and ensure scheduled delivery. Consolidate post‑mortems from concerned departments and prepare post‑mortem reports for GTM processes. Monitor and review all GTM activities and results of the entire segment vis‑à‑vis overall KPIs.
• Project Management: Oversee all ongoing marketing projects and processes, guiding the team to ensure smooth and effective implementation. Identify opportunities for innovation, encouraging the team to think creatively and explore new marketing approaches.
• Technology and Product Integration: Recognize and capitalize on opportunities to integrate core and ICT services into marketing strategies. Implement product bundles tailored to industry‑specific needs, promoting relevant ICT solutions.
• Account‑Based Marketing: Drive ABM programs, ensuring metrics and performance outcomes are met and communicated effectively to stakeholders. Lead the implementation of ABM strategies, sharing results and insights to refine and optimize future efforts.

Requirement

• Minimum 5 years experience in Brand Management, preferably in the telco industry or FMCG industry.
• Experience in B2B Marketing is preferred.
• At least 3‑5 years of experience in managing a professional marketing team.
• Proficient in Brand Building, Communications Strategy, and PR.
• Proficient in Marketing Strategy, Planning and Implementation.
• Proficient in Project Management.
• Proficient in Strategic Partnerships & Alliances.
• Knowledgeable in Account Based Marketing.
• Bachelor’s degree in Marketing, Business Administration/Management, or a related field is required.
• A Master’s degree or MBA is preferred.

Equal Opportunity Employer

Globe’s hiring process promotes equal opportunity to applicants. Any form of discrimination is not tolerated throughout the entire employee lifecycle, including the hiring process such as in posting vacancies, selecting, and interviewing applicants. Globe’s Diversity, Equity and Inclusion Policy Commitment can be accessed here.