SEA Content, Branding & Social Media Specialist (PH)

Binance

Philippines

Remote

PHP 500,000 - 900,000

Full time

5 days ago

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Job summary

Binance is seeking a data-driven marketer to own content, brand voice, social media, and organic search for the Philippines and wider SEA. You will shape how we appear on TikTok, X, and Google, and drive measurable audience growth with hands-on execution across markets.

You will manage local content calendars, own social channels end to end, optimize for organic search, and ensure brand consistency across SEA.

Qualifications

2-4 years of experience in content marketing, social media, branding, or SEO.
Bilingual English/Tagalog is required.
Hands-on experience running social platforms for a brand: calendar planning, publishing, and community engagement.
Working knowledge of SEO tools and Google Analytics.
Comfort with data: you can read a performance report and decide what to change.
Self-directed - able to move without a full team around you.

Responsibilities

Build localized content across social, campaigns, blogs, and marketing collateral - written to land with a PH audience, not translated at it.
Own our local social channels (Facebook, X, Instagram, TikTok and beyond) end to end: content calendars, campaigns, community engagement, and trend response.
Grow organic search performance through keyword research, on-page optimization, and content that ranks - coordinating with regional SEO teams on strategy.
Protect brand consistency, ensuring every asset carries the right message and visual identity across SEA markets.
Partner with regional marketing on SEA market campaign execution, branding activities, and product launches.
Measure and report on content, social, SEO, and campaign performance - turning the numbers into clear recommendations.