Content, Branding, Social Media & SEO Specialist

Binance; Philippines; Remote; PHP 500,000 - 900,000; Full time

Job summary

Binance is seeking a data-driven marketer to own content, brand voice, social media, and organic search for the Philippines and wider SEA. You will shape how we appear on TikTok, X, and Google, and drive measurable audience growth with hands-on execution across markets.

You will manage local content calendars, own social channels end to end, optimize for organic search, and ensure brand consistency across SEA.

Qualifications

• 2-4 years of experience in content marketing, social media, branding, or SEO.
• Bilingual English/Tagalog is required.
• Hands-on experience running social platforms for a brand: calendar planning, publishing, and community engagement.
• Working knowledge of SEO tools and Google Analytics.
• Comfort with data: you can read a performance report and decide what to change.
• Self-directed - able to move without a full team around you.

Responsibilities

• Build localized content across social, campaigns, blogs, and marketing collateral - written to land with a PH audience, not translated at it.
• Own our local social channels (Facebook, X, Instagram, TikTok and beyond) end to end: content calendars, campaigns, community engagement, and trend response.
• Grow organic search performance through keyword research, on-page optimization, and content that ranks - coordinating with regional SEO teams on strategy.
• Protect brand consistency, ensuring every asset carries the right message and visual identity across SEA markets.
• Partner with regional marketing on SEA market campaign execution, branding activities, and product launches.
• Measure and report on content, social, SEO, and campaign performance - turning the numbers into clear recommendations.

Skills

Content marketing

Social media

Branding

SEO

Tools

Google Analytics

SEO tools

Job description

Binance is a leading global blockchain ecosystem behind the world's largest cryptocurrency exchange by trading volume and registered users. We are trusted by 300+ million people in 100+ countries for our industry-leading security, user fund transparency, trading engine speed, deep liquidity, and an unmatched portfolio of digital-asset products. Binance offerings range from trading and finance to education, research, payments, institutional services, and more. Our mission is to increase the freedom of money and financial access for people around the world.

About the Role:

Binance is looking for a creative, data-driven marketer to own content, brand voice, social media, and organic search across the Philippines and wider SEA. You'll be the local voice for one of the world's most recognised crypto brands - shaping how we show up on TikTok, X, and Google in one of our fastest-moving regions, and turning that presence into measurable audience and organic growth. This is a hands-on, high-visibility role with direct regional exposure: your work ships in-market within days, not quarters.

What You’ll Do:

• Build localized content across social, campaigns, blogs, and marketing collateral - written to land with a PH audience, not translated at it.
• Own our local social channels (Facebook, X, Instagram, TikTok and beyond) end to end: content calendars, campaigns, community engagement, and trend response.
• Grow organic search performance through keyword research, on-page optimization, and content that ranks - coordinating with regional SEO teams on strategy.
• Protect brand consistency, ensuring every asset carries the right message and visual identity across SEA markets.
• Partner with regional marketing on SEA market campaign execution, branding activities, and product launches.
• Measure and report on content, social, SEO, and campaign performance - turning the numbers into clear recommendations.

What We’re Looking For:

• 2-4 years in content marketing, social media, branding, or SEO - agency or in-house.
• Bilingual English/Tagalog is required to be able to coordinate with overseas partners and stakeholders.
• Hands-on experience running social platforms for a brand: calendar planning, publishing, and community engagement.
• Working knowledge of SEO tools and Google Analytics, and what content optimization actually means in practice.
• Comfort with data: you can read a performance report and decide what to change.
• Self-directed - able to move without a full team around you.

Nice to Haves:

• Interest in or exposure to crypto, blockchain, or Web3.
• Prior experience across multiple SEA markets

Why Binance:

• Shape the future of finance
• Collaborate with world-class talent in a user-centric global organization with a flat structure
• Tackle challenging projects in a fast-paced and innovative enviornment with autonomy
• Thrive in a results-driven workplace with opportunities for career growth and continuous learning
• Competitive salary and company benefits
• Remote-first, work-from-home arrangement (may vary depending on the nature of the role and team)

Binance is committed to being an equal opportunity employer. We believe that having a diverse workforce is fundamental to our success.

We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses and identifying potential inconsistencies or verification signals in application materials based on available information. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.